Nike Swoop Branding Both Coming and Going
I’m not sure the trestle tables are part of the manufacturers display concept, but more important is the silhouetted Nike logo and Swoop branding in defining the offering. The branding is repeated and reinforced on each and every sneaker. See the effect from various distances in the gallery, and the verso view of the logo in the main image. More worrisome that any backside view might be the visibility of the white logo from the front. I had to position the camera very carefully to put a contrasting background behind to properly silhouette. You might think color if you tried this approach. Seen at Dick’s Sporting Goods.
Compare Tiered Tables at…
“Asics Want It More Tiered Tables for Sneakers”
” Nike Swoop Branding Both Coming and Going “
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Compare 3D silhouetted sign strategies at…
“Nike Swoop Branding Both Coming and Going”
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Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “
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For Case Study of Nike® Outlet Store see..
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For additional Nike® posts by Title see..
” Nike Swoop Branding Both Coming and Going ”
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For all Nike® merchandising resources see…
“Nike® Pinterest Board”
“Nike® Index Page”
Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “
“Silhouetted Index Page”
For summaries of Shoe Merchandising resources…
“Shoe Fixturing and Merchandising in Retail“ for a visual summary.
“Shoe Merchandising Index Page” for all resources and links.
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