BACKSTORY: Mercedes Benz Manhattan is the only MB owned dealership in the United States with this CASE STUDY: Mercedes-Benz Manhattan post reporting on its outfitting and amenities. A flagship “boutique” dealership, it occupies a mega, multistory building on a 330,000 square foot lot on 11th Avenue between 53rd and 54th Streets, Manhattan, New York City. One of…
Anytime is a good time to have a Mercedes Benz Tent Sale. New model rollouts are a particularly good time if you have great weather and sporty new models to test drive. Here a small Tent focuses attention on the dealership entry and a particularly fun model. Customers not only got a chance to check…
With a high-end vehicles for sale, you would nevertheless be surprised that large crowds converged on this Mercedes Benz sale event. There is no shortage of well-heeled admirers of the brand. Yes MB did an email campaign to existing customers. But crowds like this at the 9:00 am Saturday Tent Sale Opening would warm any…
If you have a special sales event, you might need to consider feeding the hungry crowds that attend. This is the early morning Breakfast Table at a Mercedes Benz Tent Sale Food Service. If you think offerings are light, know that a more satisfying Lunch and Dinner were offered as the day progressed including Smoked…
Having a special sale or encouraging one-on-one sales consutations? Consider this strategy for making Mercedes-Benz Making Customers Feel Valued. Reserving park and calling visitors “Clients” not mere “Customers” is an upgrade“.Gone are the days when an appropriate promotional pitch was “ample parking day or night” (Southpark). Front entry, curb side parking is now a necessity. Or…
This Mercedes-Benz Sold Hang Tag Breaks the Ice by suggesting vehicles are going fast, so don’t he shy, break the ice with an outright offer or you will miss buys like this one. The shape adds interest and a “Hang Tag” feel. But rather than hang from the inside rearview mirror, it is more visible…
If you are going to celebrate new Models with a Tent Sale, don’t forget to cross-sell to this Mercedes-Benz Biggest Clearance Event Ever of this year’s models. Yes, for $25,000 off I would happily drive home this year’s AMG S-Class vs next years at full price. I have never been able to get a dealer to…
Whether Tent Sale celebration or ordinary business day, this undifferentiated-waste-receptacle offers a Mercedes-Benz Hearty Thank You for not littering. Any and all waste accepted, to be sorted later, I am sure. And know that positioned near the Entry/Exit, the “Thank You” says so generally to all customers who pass, regardless of waste contribution or not…