Layaway Buy-What-You-Want Pay-When-You-Can

Layaway Buy-What-You-Want Pay-When-You-Can

The concept of Layaway Buy-What-You-Want Pay-When-You-Can peaks and troughs as a merchandising strategy as the economy cycles and after fading, it revives as a fresh new offering. Here “Free Layaway” is the impactful heading with the practical supporting value being “Get what you want and take time to pay.” An excellent example of advertising copywriting in a nutshell. Trust the Legal Department to add “Some exclusions and limitations apply.” Confused or have questions? “See a Team Member or our website for detail.” That’s pretty well gotta cover everything you need to know about in-store implementation of Layaway … including examples of a great in-store sign in the gallery of images. When should you roll out your Layaway Program? Based upon my personal experience, I begin mentioning Christmas Layaway in August, starring as a Footnote to other advertising outreach. It then ramps up in importance to Splats, Cornet Tags, and full campaigns as the season unfolds. This Layaway Buy-What-You-Want Pay-When-You-Can example seen at Toys R Us in September.

Follow Layaway and Pre-Season Christmas posts at…

High-Flying Inflatable Promos Layaway Is Back At Walmart
Layaway Buy-What-You-Want Pay-When-You-Can
Christmas Fixture Research Begins Today
The How-To Guide To Retail Christmas Preparations
Free Seasonal Whitepaper: The 2016 Holiday Shopper

#   #   #

For more blue fixturing by Title

Layaway Buy-What-You-Want Pay-When-You-Can
Baby Video Monitor Choices Branded Orange and Blue
Endless Tray Shelf Talker Ups The Promotional Ante
Vintage Victrola For That Old Time Rock and Roll
Walk-This-Way to The Main Entrance, Your Goal
Next Agent Directional Arrow is Velcro® Mount
Top Restroom Environmental Bragging Rights by Wegmans®
Salute The Cute Patriotic Sign Campaign by Target®
Amope® Rollout of Three-Sided Pegboard Spinner
Trestle Rack Outfitting for the Marimekko® Brand
Marimekko® Trestle Rack Selling Apparel By Size
Branded Return Policy for Marimekko® of Target®
Zircon® Stud Finder In-Store Try Me
Kobalt® Color Codes Ratchet Drive Size
Kobalt® SFL Sockets For Life Guarantee
Kobalt® Color Codes A Confusing Display
Irwin® Quick-Clamp Wire Tray
Irwin® Box Clamp Custom Hooks
Vertical C-Channel On A Hardware Hook
Irwin® Corner Clamps Hung on the Bias
Serta® Sheep Dispenser Brand Builder
Blueberry Superfood Grip Clip at Shelf Edge
Blueberry Merchandising Masquerades as Strawberries
Single Opening Recycling Bin
Dual Opening Recycle Bin Foolie
Shadowbox Extruded Label Strips
Nestle® Branded Coffin Case Cooler
Back Joy® Asymmetry in Merchandising
Dynamic Handicapped Parking
Purell® Sanitizing Wipes Store-Entry Station
Sleep Number Up-Down Store Branding
Collegiate Licensed Football Merchandising
Dooney & Bourke® Penn State Purses
Aisle Invader Dividers in Blue
T-Fal®  Blue Cookware on Custom S-Hooks
White Straight-Entry Hooks on a Field of Blue
AC Delco® Blue-Branded Scanner Hooks
Scrimshaw Pedestals in Apparel
Baby Changing Station Restroom Add-On
Blessedly Branded Soft Pretzel Stand
USPS® Blue Branded Loop Hooks
USPS® Corrugated Carton Merchandising
Champs Sports® Unvarnished Window Branding
E-Z Reacher® Pro Plus Merchandising Challenge
Find-It-Faster In-Store Navigation
Kobalt® Rakes Outsell Shovels 4-To-1
How Much Branding Is In Good Taste?
Text From The Restroom Merits Retail Discount
Champion® Live-Work-Play-Repeat Wall-Mount Dimensional
Kobalt® Ball-Hex Kit on Pegboard Scanner Hook
Lowes® Toilet Seat Options Cross Sell to Online
Looking For A Special Feature Sign Cross Sell
Triangular Gift Card Dangler
Bosch® Laser Try-Me In-Store
Kobalt® Screwdriver Scabbard Self-Merchandising
Bungee Cord Signing 4’ x 8’ Materials In-Store
Proper Bin Sizing for Recycling
Window Flags New Items
iPhone® Aisle Invader
New & Now Vertical Sign
Disney® Branded Slot-Mount Trays
Professional Spill Cleanup Guaranteed
Emporio Armani® Sale Announcement
Red, White, And Blue Powdercoat Fixtures.”
Does a Curved Surface Add Display Space?
Lowes Monthly Spring Transport Cart Test
Handicapped-Gone-Fishing Parking Icon
SaniCart® In-Store Sanitizing Promotion
JCPenney® Sets Liberal Home Sale Limits
Speech Balloon Floor Graphic Saves Big
Speech Balloon Ceiling Promo Saves Big
Euro Fixture™ Mood Lighting Plush
Billboard Welcome to Ross®
Nautica® Lighthouse In Motion
Perpendicular New Flag Just Pops
Curved Display With Breakaway Hooks
Braille Exit Sign Invisibility
Harbor Breeze® Ceiling Fan Cross Sell
ZipLock®-In-Action Tote Display
Stanley, Bostich, Werner, Bulk Up
Do-It-Yourself Lollipop Tree
Gift Cards Grow On Trees
Help, Security, or Stockout Ploy?
For Product, Look Right
Raymour & Flanigan Pillow Branding
Happy Hanukkah on an EndCap
Spyder® Saw Blade Permanent Display
Kobalt® Branded Seat Try-Me
Screw You Tool Try-Me
Shopping Cart In-Store Test
Adult Halloween Pajamas
JoAnn’s Purell® Mini Cart Wipe
Henri Bendel® Branded Lock
Branding Condensate as Luxury
Sperry Top Sider® Brand Sets Sail
Sperry Top Sider® As Sandal
Danze® Splash of Color Brands
How to Recycle CFL In-Store
When Ordinary Sanitizer Isn’t Enough
Feiss® Mobile Catalog QR Code
Fantini® Entrance Branded Blue
Bar-Mount Cuffed Cascade of Jeans
Insects as In-Store Icons
Ralph Lauren Polo at Play
Magnum® Pliers Try-Me
Grohe® Branded Inner-Workings
Braun® CoolTec Ice Cube as Prop
Briare® Mosaic Logo and Branding
Metal Shelf Overlay Label Holder
Purell® Branded Wipes Station
Square, High-Wall PowerWing Tray
Full-Width PowerWing Tray
Under Armour® Shoots Hoops at Macy’s
Under Armour® Coddles Macy’s®
Visual Merchandising by Weight
PetSmart® Concave Sign Arm
PetSmart® Concave Shelf-Edge Sign
Branded Gift Card Sign Pocket
Mercedes® In-Store Sidewalk Cafe
Straight-Entry Bag Hooks on Blue
Body Pillows in a Space Frame
Pet Cleanup Station In-Store
Sustainable Soy Ink Branding
This Way to IKEA®
Looking for a Lift? Look Here?
Etro® Offers iPhone BOGO
Etro® iPhone Laundry Instructions
Mucinex® BackStock Tent Sign
Back-to-School Grocery Appliances
Tropical Fish Impulse Buy
Patriotic Pegboard Quiver On Grid
Sperry Top-Sider® Knot Ties
IKEA® In-Store Wayfaring
Cotton On® Alternate Branding
Whats Going On at Cotton On®
The Beauty of Circular Bins
Perforated Extender Panel in Metal
Push-Pin Curve for Shelf Edge
Why A Red, White, and Blue Flag?
Men’s Ties Twisted
Plastic Pegboard Blues
Metal Plate Hooks in Blue
Best of Bungee-Corded Brands
A Tommy Hilfiger® July 4th
3-for-3 Hawaiian BOGO
Mesh Hoop Shopper’s Basket
Plug-In Hook for Faux Finish
Eyebrow as Pet Sign Qualifier
Cottonelle® Custom Gravity Feed
Outwater® Hook Doubles-Down
Samsung Sign Stick
Abreva® Corrugated Shelf-Topper
Abreva® Corrugated Hook Details
Prevacid® Pallet Branding
Indigo: Color or Brand?
RubberMaid® Brands Recycling
Blue Grid as Display Surface
Pop-Up Fitting Room
Bath Display on a Pedestal
High Fashion High Heel by Scotch®
Gift Cards Create Own Back Tag
Nivea Negative Space for Lip Butter
Nivea Uses and Fights Gravity
Pantone Spring 2014 Color Preview
Beige Hooks, Blue Pegboard
Wood Pegged Wall of Blue
Old Navy Branded Cart Rollout
Blue Wall of Blue Jeans
Direct-Mount Slatwall Talker
Rack Violates Rule of Tangency
Slot-Mount vs Hole-Mount Hook
Wide vs Narrow Attached-Back Hooks”
Wall Tag in Brilliant Blue
Pantone vs Munsell Color Systems
Retail Categorization by Shelf-Edge Color
Beige Hooks on Blue Slatwall
Branded Twin Label Strip for Hook
Slot Mount vs Hole Mount Hook
Euro Slatwall Channel Inserts in Color
Label Strip and Shelf Edge Sign Colors Match
Corrugated Hook Used on Metal

For Blue Fixtures resources see…

Blue Fixtures Pinterest Board“ for a visual summary.
Blue Fixtures Index Page” for all resources and links

Blue Fixtures In Retail Pinterest Board Fixtures Close Up

#   #   #