Free Layaway: Buy What You Want
Layaway peaks and troughs as merchandising as the economy cycles and after fading, it revives as a fresh new offering. Here “Free Layaway” is the impactful heading with the practical supporting value being “Get what you want and take time to pay.” An excellent example of advertising copywriting in a nutshell. Trust the Legal Department to add “Some exclusions and limitations apply.” Confused or have questions? “See a Team Member or our website for detail.” That’s pretty well gotta cover everything you need to know about inshore implementation of Layaway … including examples of a great in-store sign in the gallery of images. When should you roll out your Layaway Program. Based upon my personal experience, I begin mentioning Christmas Layaway in August, starring as a Footnot to other advertising outreach. It then ramps up in importance to Splats, Cornet Tags, and full campaigns as the season unfolds. Seen at Toys R Us in September.
Follow Layaway and Pre-Season Christmas posts at…
“High-Flying Inflatable Promos Layaway Is Back At Walmart”
“Layaway: Buy What You Want Pay When You Can”
“Christmas Fixture Research Begins Today”
“The How-To Guide To Retail Christmas Preparations”
“Free Seasonal Whitepaper: The 2016 Holiday Shopper“
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For more blue fixturing by Title…
“Layaway: Buy What You Want Pay When You Can”
“Baby Video Monitor Choices Branded Orange and Blue”
“Endless Tray Shelf Talker Ups The Promotional Ante”
“Vintage Victrola For That Old Time Rock and Roll”
“Walk-This-Way to The Main Entrance, Your Goal”
“Next Agent Directional Arrow is Velcro® Mount”
“Top Restroom Environmental Bragging Rights by Wegmans®”
“Salute The Cute Patriotic Sign Campaign by Target®”
“Amope® Rollout of Three-Sided Pegboard Spinner”
“Trestle Rack Outfitting for the Marimekko® Brand”
“Marimekko® Trestle Rack Selling Apparel By Size”
“Branded Return Policy for Marimekko® of Target®”
“Zircon® Stud Finder In-Store Try Me”
“Kobalt® Color Codes Ratchet Drive Size”
“Kobalt® SFL Sockets For Life Guarantee”
“Kobalt® Color Codes A Confusing Display”
“Irwin® Quick-Clamp Wire Tray”
“Irwin® Box Clamp Custom Hooks”
“Vertical C-Channel On A Hardware Hook”
“Irwin® Corner Clamps Hung on the Bias”
“Serta® Sheep Dispenser Brand Builder”
“Blueberry Superfood Grip Clip at Shelf Edge”
“Blueberry Merchandising Masquerades as Strawberries”
“Single Opening Recycling Bin”
“Dual Opening Recycle Bin Foolie”
“Shadowbox Extruded Label Strips”
“Nestle® Branded Coffin Case Cooler”
“Back Joy® Asymmetry in Merchandising”
“Dynamic Handicapped Parking”
“Purell® Sanitizing Wipes Store-Entry Station”
“Sleep Number Up-Down Store Branding”
“Collegiate Licensed Football Merchandising”
“Dooney & Bourke® Penn State Purses”
“Aisle Invader Dividers in Blue”
“T-Fal® Blue Cookware on Custom S-Hooks”
“White Straight-Entry Hooks on a Field of Blue”
“AC Delco® Blue-Branded Scanner Hooks”
“Scrimshaw Pedestals in Apparel”
“Baby Changing Station Restroom Add-On”
“Blessedly Branded Soft Pretzel Stand”
“USPS® Blue Branded Loop Hooks”
“USPS® Corrugated Carton Merchandising”
“Champs Sports® Unvarnished Window Branding”
“E-Z Reacher® Pro Plus Merchandising Challenge”
“Find-It-Faster In-Store Navigation”
“Kobalt® Rakes Outsell Shovels 4-To-1”
“How Much Branding Is In Good Taste?”
“Text From The Restroom Merits Retail Discount”
“Champion® Live-Work-Play-Repeat Wall-Mount Dimensional”
“Kobalt® Ball-Hex Kit on Pegboard Scanner Hook”
“Lowes® Toilet Seat Options Cross Sell to Online”
“Looking For A Special Feature Sign Cross Sell”
“Triangular Gift Card Dangler”
“Bosch® Laser Try-Me In-Store”
“Kobalt® Screwdriver Scabbard Self-Merchandising”
“Bungee Cord Signing 4’ x 8’ Materials In-Store”
“Proper Bin Sizing for Recycling”
“Window Flags New Items”
“iPhone® Aisle Invader”
“New & Now Vertical Sign”
“Disney® Branded Slot-Mount Trays”
“Professional Spill Cleanup Guaranteed”
“Emporio Armani® Sale Announcement”
“Red, White, And Blue Powdercoat Fixtures.”
“Does a Curved Surface Add Display Space?”
“Lowes Monthly Spring Transport Cart Test”
“Handicapped-Gone-Fishing Parking Icon”
“SaniCart® In-Store Sanitizing Promotion”
“JCPenney® Sets Liberal Home Sale Limits”
“Speech Balloon Floor Graphic Saves Big”
“Speech Balloon Ceiling Promo Saves Big”
“Euro Fixture™ Mood Lighting Plush”
“Billboard Welcome to Ross®”
“Nautica® Lighthouse In Motion”
“Perpendicular New Flag Just Pops”
“Curved Display With Breakaway Hooks”
“Braille Exit Sign Invisibility”
“Harbor Breeze® Ceiling Fan Cross Sell”
“ZipLock®-In-Action Tote Display”
“Stanley, Bostich, Werner, Bulk Up”
“Do-It-Yourself Lollipop Tree”
“Gift Cards Grow On Trees”
“Help, Security, or Stockout Ploy?”
“For Product, Look Right”
“Raymour & Flanigan Pillow Branding”
“Happy Hanukkah on an EndCap”
“Spyder® Saw Blade Permanent Display”
“Kobalt® Branded Seat Try-Me”
“Screw You Tool Try-Me”
“Shopping Cart In-Store Test”
“Adult Halloween Pajamas”
“JoAnn’s Purell® Mini Cart Wipe”
“Henri Bendel® Branded Lock”
“Branding Condensate as Luxury”
“Sperry Top Sider® Brand Sets Sail”
“Sperry Top Sider® As Sandal”
“Danze® Splash of Color Brands”
“How to Recycle CFL In-Store”
“When Ordinary Sanitizer Isn’t Enough”
“Feiss® Mobile Catalog QR Code”
“Fantini® Entrance Branded Blue”
“Bar-Mount Cuffed Cascade of Jeans”
“Insects as In-Store Icons”
“Ralph Lauren Polo at Play”
“Magnum® Pliers Try-Me”
“Grohe® Branded Inner-Workings”
“Braun® CoolTec Ice Cube as Prop”
“Briare® Mosaic Logo and Branding”
“Metal Shelf Overlay Label Holder”
“Purell® Branded Wipes Station”
“Square, High-Wall PowerWing Tray”
“Full-Width PowerWing Tray”
“Under Armour® Shoots Hoops at Macy’s”
“Under Armour® Coddles Macy’s®”
“Visual Merchandising by Weight”
“PetSmart® Concave Sign Arm”
“PetSmart® Concave Shelf-Edge Sign”
“Branded Gift Card Sign Pocket”
“Mercedes® In-Store Sidewalk Cafe”
“Straight-Entry Bag Hooks on Blue”
“Body Pillows in a Space Frame”
“Pet Cleanup Station In-Store”
“Sustainable Soy Ink Branding”
“This Way to IKEA®”
“Looking for a Lift? Look Here?”
“Etro® Offers iPhone BOGO”
“Etro® iPhone Laundry Instructions”
“Mucinex® BackStock Tent Sign”
“Back-to-School Grocery Appliances”
“Tropical Fish Impulse Buy”
“Patriotic Pegboard Quiver On Grid”
“Sperry Top-Sider® Knot Ties”
“IKEA® In-Store Wayfaring”
“Cotton On® Alternate Branding”
“Whats Going On at Cotton On®”
“The Beauty of Circular Bins”
“Perforated Extender Panel in Metal”
“Push-Pin Curve for Shelf Edge”
“Why A Red, White, and Blue Flag?”
“Men’s Ties Twisted”
“Plastic Pegboard Blues”
“Metal Plate Hooks in Blue”
“Best of Bungee-Corded Brands”
“A Tommy Hilfiger® July 4th”
“3-for-3 Hawaiian BOGO”
“Mesh Hoop Shopper’s Basket”
“Plug-In Hook for Faux Finish”
“Eyebrow as Pet Sign Qualifier”
“Cottonelle® Custom Gravity Feed”
“Outwater® Hook Doubles-Down”
“Samsung Sign Stick”
“Abreva® Corrugated Shelf-Topper”
“Abreva® Corrugated Hook Details”
“Prevacid® Pallet Branding”
“Indigo: Color or Brand?”
“RubberMaid® Brands Recycling”
“Blue Grid as Display Surface”
“Pop-Up Fitting Room”
“Bath Display on a Pedestal”
“High Fashion High Heel by Scotch®“
“Gift Cards Create Own Back Tag”
“Nivea Negative Space for Lip Butter”
“Nivea Uses and Fights Gravity”
“Pantone Spring 2014 Color Preview”
“Beige Hooks, Blue Pegboard”
“Wood Pegged Wall of Blue”
“Old Navy Branded Cart Rollout”
“Blue Wall of Blue Jeans“
“Direct-Mount Slatwall Talker”
“Rack Violates Rule of Tangency”
“Slot-Mount vs Hole-Mount Hook”
“Wide vs Narrow Attached-Back Hooks”
“Wall Tag in Brilliant Blue”
“Pantone vs Munsell Color Systems“
“Retail Categorization by Shelf-Edge Color“
“Beige Hooks on Blue Slatwall“
“Branded Twin Label Strip for Hook“
“Slot Mount vs Hole Mount Hook”
“Euro Slatwall Channel Inserts in Color“
“Label Strip and Shelf Edge Sign Colors Match“
“Corrugated Hook Used on Metal“
For Blue Fixtures resources see…
“Blue Fixtures Pinterest Board“ for a visual summary.
“Blue Fixtures Index Page” for all resources and links
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