Calvin Klein® Spoken and Unspoken Branding
I can see Calvin Klein branding on at least 4 levels in this retail scene, including both over-aching designer name, product line, logos, and branding echoed from product to promotional totes. Is it just the luck of being handed a catchy name at birth or is there method to this self-reinforcing, self -promotion. My particular interest this go-round is the designer tote promotion and presentation fixture. See that it speaks the loudest from the greatest distance with the other branding elements only chiming in late. Also unspoken is that the tote is free (or at deep discount) with Calvin Klein purchase. But frequent cosmetics shoppers know the drill in this channel.
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Follow Calvin Klein outfitting at…
“Calvin Klein® Branding Spoken and Unspoken”
“Guide to Modern Style and Size Courtesy of Calvin Klein®”
“Elegant Calvin Klein Arch Displays Tops and Bottoms”
“Calvin Klein Apparel Arch Is Ball Stopped“
“Calvin Klein® Read in Reverse”
“Calvin Klein® Scarf Pocket”
“Calvin Klein® S-Hook on Belt-Loop“
For all Calvin Klein® resources see…
“Calvin Klein® Pinterest Board” (Pending)
“Calvin Klein® Index Page”
For a Branded Bag thread see...
“Calvin Klein® Branding Spoken and Unspoken”
“Trader Joes® Individually Brands Embroidered Cotton Shopping Bags”
“Syrian Grocery Branded Shopping Bags”
“Burt’s Bees® Jute Bag Premium On Loop Hook”
“Sleepy® Shopping Bag Dissemination”
“Adhesive J-Hooks for Gift Bags”
“Littmans® Be-Ribboned Branded Bag”
“Neiman Marcus vs Panera Portion Control”
“Cross-Marketing Express® and Gymboree® at the Mall”
“Bar-Mount Plastic Butterfly Hook for Gift Bags”
“Fall Grab-and-Go New York State Branded Apples”
“Gymboree® Corrugated Building Blocks”
“Sephora® Cross Brands With JCPenney®”
“Life Is Good But My Hair Is Better”
“C-Clamp Reusable Shopping Bag Merchandiser”
“Woolsteria® Brands Wool in a Sheep-Shaped Bag”
“Love as Long Term Brand Strategy”
“Museum Case Bulk Bin”
“Branded Collapsible Cooler Frame Holders”
“Branded Thermal Bags on Boxer Hooks”
“Picturesque Branded Shopping Bags”
“Sushi Bags Branded”
“Weis® Sustainable Trick-Or-Treat”
“Sephora® Metallic Mesh Carry-All”
“Littlest of Bloomingdale® Brown Bags”
“Karen Millen® Ribboned Bag”
“Wolford® Gift Bag of Gold”
“Jewelry Tote for Jewelry-To-Go”
“Ordning & Reda® Bag Fetish”
“Moxam Branded Cloth Bag”
“Pet Boutique Shopping Bag”
“Wayfaring on a Shopping Bag“
“VM and Display for Anglophiles”
“Little Pink Bag vs Little Brown Bag Branding”
“Bloomingdale’s® Brown Bag in Vinyl”
“Little Brown Bag Lives On As Card”
“Twin S-Hooks as Bag Dispenser”
“Twin-Arm Book Catcher Fixture”
“Drop-Arm Waterfall Hook for Gift Bag“
For bag recycling see…
“Recycling Center For All Contingencies“
For all Shopping Bag resources…
“Bag Dispensers Pinterest Board“
“Bag Dispensers Index Page”
For all Purple Fixtures resources see…
“Purple Fixtures Pinterest Board“ for a visual summary.
“Purple Fixtures Index Page” for all resources and links
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