Time Magazine’s This Is The World’s Ugliest Brown Color

If you hate Brown, you’ll really hate this Brown. In any event this particular color, Pantone  448 C has 2 primary purposes for being. One is to actually dissuade purchases. Link out to the Time® article “This Is The World’s Ugliest Color — And It Has An Important Job” to learn the why’s and wherefores. The second purpose is more important to me and nearer and dearer to my heart, my collection of Brown color in use in fixtures and point-of-purchase which itself touches upon package design, color and branding.

What is a good use of Brown in branding? UPS! Read one explanation for its use at “Why is UPS Brown?” A better explanation I once heard but cannot document is that UPS® needed to initially compete with the United States Postal Service and wanted to look staid, business-like, quasi-govermental, and definitely not flashy. Need another good use of Brown in branding? The Hershey Chocolate Company®. Thing Brown to unimportant a color to fight over? Read of the classic Hershey Creamery® trademark dispute here.

#   #   #

 For Brown Fixtures by Title see…
Try Using This Brown to Discourage Purchases
Starbucks® Happy Hour Days Happily Extended
Starbucks® Happy Hour Mounts Are Paper Clips
Tasso Elba® Metal Contours Precision Cut by Laser
Macys® Star And Sight-Unseen Tag Line
Gormanoff® Circular Wrought Iron Rack
Papyrus® Long View of In-Store Branding
Starbucks® Delivery Truck Branding Sucks
Retail Candy Counter Built for Browsing
Burlap Necktie Merchandising Form Curves
Find-Your-Foundation Fold-Out
Bendel® Branded Butterfly Hook
Paper Wine Bottle Sales
NutriBullet® Angles for Aisle Traffic
NutriBullet® Tall Customer QR
Up-Facing vs Vertical Shelf-Edge Labels
Paper Clip Straight-Entry Hook
Two-Foot Tray for Pet Condola
Semi-Permanent Declined Bin Dividers
Leverage® Winter Rebar Branding
Garden Chime Self Merchandising
Hook Arms as Declined Trays
Wood Wainscoted Pegboard
White Hooks, Chocolate Pegboard
Gondola Kickout In Bulk Candy
Gondola Kickout Label Holders
Multi-Message Tool Branding
Henri Bendel® Branded Backwall
Shelf Paper by Henri Bendel®
Henri Bendel® Pet Sunglasses
Henri Bendel® Canine Chic
Henri Bendel Tosses Pets a Bone
Relaxed Corrugated Silhouette
Gluten-Free Pet Food Pitch
Deconstructed Dress Form
Catch 22: Recycle or Throw Out
Plastic Slatwall Bins For Sophisticates
John Bartlett® Branded Pet Beds
Henri Bendel® Gems Branded Brown
Wegman’s® Craft Your Craft Beer
Estèe Lauder Pamphlet Array
Tip Jar Passes Out Appreciation
Color-Coded Nail Polish
Brown Powdercoat Matches Wood Decor
Forever 21® Brand Permanence
USPS® Welcome Mat Sells Service
Brown Paper Sales Psychology
M&M’s Branded Bling on Display Hooks
White Hooks on Chocolate Paisley
Individual Slats as Slatwall
Godiva Chocolate Easter Stands
Social Media Fluent in Fashion
Dinner Menu on Roll of Brown Kraft Paper
Chocolate Label Holders for Easter
Starbucks as Follower of Fashion
Little Brown Bag Lives On As Card
Godiva Chocolate Labels Face Up

For a list of all Brown Fixtures research aids see…
Brown Fixtures Pinterest Board“ Visual Summary
Brown Fixtures Index Page” for all resources.

Brown Color Retail Fixtures Pinterest Board

Black Fixtures
Black Fixtures Index Page
Black Retail Fixtures Pinterest Board

Blue Fixtures
Blue Fixtures Index Page
Blue Retail Fixtures Pinterest Board

Brown Fixtures
Brown Fixtures Index Page
Brown Retail Fixtures Pinterest Board

Green Fixtures
Green Fixtures Index Page
Green Retail Fixtures Pinterest Board

Grey Fixtures
Grey Fixtures Index Page
Grey Retail Fixtures Pinterest Board

Orange Fixtures
Orange Fixtures Index Page
Orange Retail Fixtures Pinterest Board

Pink Fixtures
Pink Fixtures Index Page
Pink in Retail Fixtures Pinterest Board

Purple Fixtures
Purple Fixtures Index Page
Purple Retail Fixtures Pinterest Board

Red Fixtures
Red Fixtures Index Page
Red Retail Fixtures Pinterest Board

Rust Fixtures
Rust Finish Index Page
Rust Finish Pinterest Board

White Fixtures
White Fixtures Index Page
White Retail Fixtures Pinterest Board

Yellow Fixtures
Yellow Fixtures Index Page
Yellow Retail Fixtures Pinterest Board

Also see…

Variegated Powdercoat Finishes…
Silvervein Powdercoat As Fixtures Finish

Color Coded Retail Resources:
Color Coded Retail Index Page 
Color: Coding in Retail Pinterest Board

Color Arrays in Retail
Color Arrays in Retail Display Index Page

Color Arrays in Display Pinterest Board

Pantone Resources
Pantone Index Page

Pantone Inspired Merchandising Pinterest Board

#   #   #