Star Wars Tented Sign is Promotional Footnote

Part of a full-size, floor-standing mega Point-of-Purchase display, the designers could not complete their work without including this small Tent Sign as a final selling point. “Star Wars® … bring home the movie event of a generation.” But being seen in-store, might not the turn of phrase more appropriately have been “take home?” Follow the Point-of-Purchase…

Use The Star Wars® Force to Open Retail Store Doors

What fun for fans. The automatic-open store doors are are guarded by Star Wars® Imperial Storm Troopers, but opened by tapping into “The Force.” How do you know? The window cling promotion quite clearly says so. The entry door promotion puts Star Wars® top-of-mind early in the shopping excursion, and sets up Point-of-Purchase movie displays inside the…