Best Way to Violate an In-Store Color Code Scheme
What happen if you go it alone, and decide to violate the color coding conventions of your host store? Here you see it helps this “Pockit” Stoller point-of-purchase display stand out, and possibly sell out, since the item itself is nowhere to be seen. Because Babies R Us® store color codes range so far, Pockit uses a Paver pattern to define its merchandising space. It seems the “Try Me” portion of the carpeted Floor Graphic worked well, because someone did elect to walk off with the merchandise. Follow additional Case Study threads via links farther below.
CASE STUDY: How To Color Code An Entire Store…
“TDC-Instore: How To Color Code An Entire Store”
“Babies R Us: Storewide Color Coding Details”
“Babies R Us: Car Seat Center Color Coding Details”
“Babies R Us: Stroller Shopping Literature Holder”
“Babies R Us: Baby Jogger Color Floor Graphic”
“Best Way to Violate A Store-Wide Color Code Scheme“
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For all Color Codes in Retail resources see…
“Color-Coded Retail Pinterest“ for a visual summary.
“Color Coded Retail Index Page” for all resources and links
For ongoing research of Try-Me resources follow…
“Try-Me in Retailing Pinterest Board” for visual summary
“Try-Me Index Page” for all resources combined
For all Floor Graphics resources…
“Floor Graphic Pinterest Board“ for a visual summary.
“Floor Graphics Index Page” for all resources and links
For Floor Mat merchandising resources see…
“Floor Mat Pinterest Board”
“Floor Mat Index Page”
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