Dane Decore Uniters Keep Calm Only Scratch Overall

Keep Calm, It’s Only A Scratch Uniters® Branding

Though much of the furnishings are fine-quailty plantation Teak, Dane Decor® is very casual about their Danish Modern selections. After all they offer 25 year warranties and can repair what they sell on-site, so scratches are no sweat. The “Keep Calm” tagline is borrowed from the famous British  Second World War propaganda campaign. Uniters® is the house recommended brand of furniture cleaner and restorer. This in-store campaign their approach to market positioning and branding pre-purchase.

Follow Dane Decor outfitting at…
Keep Calm, It’s Only A Scratch Says Uniters®
Danish Modern Sample Swatches by Ekornes®
Ekornes® Construction Details Revealed In-Store
Shoe Store Restroom Signs

Follow Keep Calm merchandising campaigns at…
Keep Calm, It’s Only A Scratch Says Uniters®
Keep Calm and Craft On Right-Angle Hook
Coffin Case Shrimp Merchandised by Aisle
Coffin Case Shrimp Sold by the Pallet
18 Ways To Keep Calm and Eat Shrimp
EZ Peel Shrimp Adds Inflatables

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