This Reeve Store Equipment Co. “fun With fixtures” video approach embodies two vital tenants of Marketing Communications … your Content should have personality … and relative to  Creative Approach, the greater the risk the greater the reward. You might not choose to project your company capabilities with a touch of humor like this. But if not, would your regular followers choose to consume, or if interruption marketing, would viewers just ignore?

I liked this light-hearted video, the purposeful amateur portrayal of Super Heroes, contrasted with a much more personable and believable spokesperson (Vice President Robert Reeve Frackelton). Though it states off serious it then slits into a humorous mode, so make sure to watch in its entirety. And while FixturesCloseUp does most of its research and reporting in-store, I could not resist sharing this on-line find with the trade, both fixture consumers and fixture manufacturers.

EDITORS NOTE: No remuneration is involved in creation of FixturesCloseUp posts.  I do not publish Product Releases directly, but if you have an unusual fixture use in retail, insightful fixture white paper, or even new marketing approach like this, my 120,000+ annual visitors might be interested. Fire off an email to me at I am happy to provide my readers with new ideas and fresh choices if they meet FixturesCloseUp criteria.

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For balanced coverage of fixture distributors
tour the M Fried Store Fixtures Showroom virtually
courtesy of FixturesCloseUp immediately below…

For competitor M Fried Store Fixtures see…
Serpentine Green Gondola Curves Dissected
Do-It-Yourself Retail Rack Angularity
M Fried Fabric Fish For Retail
M Fried® Showroom Entry Design
Professional Fixture Designer’s Workstation
Store Planning Skunkworks at M Fried®
How To Pick Retail Clothes Hangers
How to Pick for A Shopping Carry
Slatwall Shelves and Baskets With Standoffs
7 Reach Extenders for Retail
Ring Hooks for Grid and Slatgrid
EndCap LED Light Box for Retail
Plumbing and Hardware Pegboard Outfitting
Retail Liquor Merchandising Straight Up: Linear Gondola
Retail Liquor Merchandising With a Twist: Serpentine Gondola
How to But Color Shelving and Store Fixtures

For an example of M Fried outfitting expertise see…
Case Study: Scuba Dive Shop Outfitting
Case Study: Scuba Dive Shop Cashwrap Design
Case Study: Scuba Dive Shop Spokesmodels
Case Study: Dive Shop Red SlatGrid on Ocean Blue
Case Study: Dive Shop Perimeter Display SlatGrid

For all M Fried Store Fixtures resources see…
“M Fried Store Fixtures Pinterest Board” (Pinterest)
M Fried Store Fixtures Index Page

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