75% of B2B Buyers Rely On Content Research

75% of B2B Buyers Rely On Content Research

75% of B2B Buyers Rely On Content Research. According to CEB’s Marketing Leadership Council, for nearly 2/3 of the buying cycle, business customers are educating themselves and beyond the reach of your Sales Team. Potential business customers do not contact suppliers until 50-70% of the purchase process is complete. Content Marketing educates these early potential customers. And thought-leadership through content provision inspires trust. So it stands to reason that Content Marketing has emerged as the new cutting edge of Sales.

A cornucopia of pre-sale resources and researching visitors can be found among the 27,000+ Fixture Posts, and 95,000 Post Photos, and 44,000 Pinterest Photo Pins of FixturesCloseUp. More than 275,000 annual visitors consume nearly 350,000 page views looking for fixture ideas and retailing solutions. So by CEB’s maxims, 75% of your B2B Fixtures customers are browsing the posts and pages of FixturesCloseUp. Your brand, thought leadership, and actual advertising outreach could have impact like this. FixturesCloseUp is a fully populated Content Marketing resource in search of a savvy Sponsor. Inbound Marketing through content, and Niche Media mastery are the cutting edge of forward thinking marketing today, FixturesCloseUp is just such an opportunity for you. EDITORS NOTE: This Post updated May 2024.

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Fixtures-Close-Up Website for Sale

Fixtures-Close-Up Executive Summary

FixturesCloseUp is a 27,000 Post and Page, 1,100+ category, 95.000+ image pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. This site documents varying outfitting and merchandising solutions allows extensive retail fixtures search capabilities, and provides ideas and inspiration for new solutions and new applications. For value as a Fixture Research Tool and actual use tips, see … How to Use

FixturesCloseUp Site Overview, Jan 1, 2024

• 27,000 Post and Page, 95,000+ image inventory (WordPress, Jan 1, 2024)
• 1,100+ categories of Retail, Merchandising, & Point-of-Purchase Fixtures
• 4,282,531 Lifetime Pageviews (WordPress, Jan 1, 2024)
• 1,741,606 Lifetime Visitors (WordPress, Jan 1, 2024)
• 529,045 Annual 2023 Pageviews (Jetpack, Jan 1, 2024)
• 273,335 Annual 2023 Visitors (Jetpack, Jan 1, 2024)
• 1.94 Pageviews/Visitor (Jetpack, Jan 1, 2024)
• 43,954+ Photo Pins, 500 Pinterest Boards  (Pinterest, Jan 1, 2024)
• Pinterest, LinkedIn, Twitter, Instagram, Email, YouTube, Facebook channels
• 33,657+ Total Followers across all channels (Jan 1, 2024)
• Domain Authority 49, Linking Domains 7.6K, Keywords 2.6K (Moz, Jan 1, 2024)
• As a measure of copywriting quality, FixturesCloseUp is rated as using a more creative vocabulary than 99% of Grammarly Writing Assistant users. (Grammarly, Jan 1, 2024)
• Audience Acqusition: 67.78% Organic Search, 17.06% Direct, 14.83% Organic Social, 0.56% Unassigned, 0.44% Paid Search, 0.37% Referral, 0.02 Display (Google Analytics 4, Jan-Dec 2023)

FixturesCloseUp Domain Authority Ranking, May 1, 2024

Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from 1 to 100, with higher scores corresponding to a greater likelihood of ranking. Scores between 40 and 50 are considered average. Domain Authority 50 to 60 is good. Domain Authority below 30 is poor. (Moz May 1, 2024)

Site                      Domain Authority     Linking Domains     Keywords     Spam Score

FixturesCloseUp               50                           8.9k                    1.6k                 1%

VMSD Magazine                 44                          11.2k                   2.7k                  1%

P2P Instutute                      45                            4.7k                    4.1k                  7%

SHOP!                                 38                           2.7k                    0.53k                 1%

FixturesCloseUp Audience Definition

FixturesCloseUp serves the fixture, merchandising, and point-of-purchase interests of all channels of retail horizontally. With over 1,100 topic segments, it serves both individual retail channels vertically (mass merchandising, department store, discount retail, dollar store, variety store, supermarket, jewelry, apparel, tech, service, etc.) and types of fixture vertically.

VMSD Visual Merchandising and Store Design magazine and SHOP! Association (The retail trade association) also serves all channels of retail horizontally. But they are not focused on fixtures, merchandising, and point-of-purchase and include distracting diverse topics like finance, real estate, architectural design, HVAC, lighting, flooring, operations, category management, etc.

FixturesCloseUp readers are a specialized subset of the VMSD, SHOP! and Path to Purchase Institute readers supersets, having a direct interest in fixtures, display, and Point of Purchase outfitting, and retail merchandising. But even though only a subset of overall retail readers, FixturesCloseUp ranks as well or better than either according to the Moz FCU Comparison Jan 2024 above.

Audience Acquisition: 67.78% Organic Search, 17.06% Direct, 14.83% Organic Social, 0.56% Unassigned, 0.44% Paid Search, 0.37% Referral, 0.02 Display (Google Analytics 4, Jan-Dec 2023)

SIC Code 25,254, NAICS Code 33,337

Proof of Concept Evidence

How To Research Store Fixtures instructions were among the most visited pages proving readers are actually searching for retail fixture and POP display solutions. (Jetpack Jan, 2024)

• 6,411 How To Research Fixtures Pageviews, 2023
• 7,138 How To Research Fixtures Pageviews, 2022
• 5,405 How To Research Fixtures Pageviews, 2021
• 2,985 How To Research Fixtures Pageviews, 2020
• 2,318 How To Research Fixtures Pageviews, 2019
• 1,881 How To Research Fixtures Pageviews, 2018
• 2,201 How To Research Fixtures Pageviews, 2017
•    352 How To Research Fixtures Pageviews, 2016

Recommended Use Strategies:

• Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
• Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
• Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
• Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
• A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
• Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
• Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
• Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
• Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

On creating a winning Content Marketing Platform also see…

” 75% of B2B Buyers Rely On Content Research ”
” Forrester Research Content Creates Success ”
” Value of Content Marketing Executive Summary ”
” Fixture Introduction Tactics Insights ”
“ Content Marketing Blogs Generate 13x ROI “
” Content Marketing Trust Quotients ”
” Acquire A Retail Fixture Media Component ”
” Path to Fixture Audiences: Buy Content Marketing Assets ”
“ Buy Fixture Niche Media Content Marketing ”
” Content Marketing Predictions Update ”
” Fixture Trade Show Content Readership ”
“ What is Lifetime Blog Post Value “

For all FixturesCloseUp Content Reporting Resources…

“ FixturesCloseUp Content Marketing Reporting Pinterest Board “
“ FixturesCloseUp Content Marketing Reporting Index Page ”

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