QUESTION: Of all the techniques of outreach, is blog content read at, or during, trade shows? I was curious and posted the irreverent “Foamcore Fixture Audience At GlobalShop” at daybreak on March 23, the first day of Globalshop 2016. The blog post was promoted the same as any of my Content Marketing efforts … Tweeted, LinkedIn Share, Google+’d, Pinterest pinned, auto emailed to opt-in email followers, and WordPress auto-shared to opt-in WP followers.
ANSWER: “Foamcore Fixture Audience At GlobalShop” posted as Case Study blog content on FixturesCloseUp rose to the Top Posts list for all days of the show. Its peak ranking was position 6 out of 10. But I am not able to discern whether there were more reads from the trade show floor (FixturesCloseUp is Mobile-capable) and hotel suites, than by staff left at the home but trying to follow GlobalShop news remotely. I do conclude that show days need not intrinsically be avoided for Content and promotional outreach by blog. Busy attendees and excluded non-attendees favor the the show as a headline topic.
SAY WOT? You think that should have been an absolute forgone conclusion? I have never seen a study that proved or even implied that non-trade-show floor announcements off-show-site are read or even paid attention to during the event. So Trade Show or not … on-site or off … it appears worth your while to continue to generate and post content.
REMAINING QUESTION: Was the irreverent style of the post describing GlobalShop foamcore decoys as audience generation technique a plus or minus to the post’s success and readership? An ancillary question would be are you ready to be irreverent in your outreach it order to make a Top Post lists? Remember an important marketing axiom is “The greater the risk, the greater the reward.” Re-read “Foamcore Fixture Audience At GlobalShop” now, after-the fact, and let me know what you think as a comment or at firstname.lastname@example.org
On creating a winning Content Marketing Platform also see…
“Content Readership At Trade Shows” (This Post)
“Exec. Summary: Value of Content Marketing”
“Product Introduction Tactics for Fixtures”
“Blogs 13x More Likely to Generate ROI“
“Content Marketing Trust Quotients”
“Why Fixture Brands Should Acquire A Media Component”
“A Better Way to Fixtures Audience: Buy Content Assets”
“How to Buy Niche Media for Fixture Marketing”
“Content Marketing Predictions for 2016”
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
“FixturesCloseUp Retail Content $3 Or Less”
“What is the Lifetime Value of a Blog Post“
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Fixtures Close Up Quick-Read:
- FixturesCloseUp.com WordPress Site: 7,500+ Active Posts
- FixturesCloseUp Pinterest Site: 500 Boards and 18,000+ photo pins
- 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
- 428,446 Annual Page Views (2015 total).
- 54,141 Peak Monthly Page Views (January 2016)
- 346,661 Total Lifetime Visitors (To December 31, 2015)
- 122,473 Annual Visitors Annually (2015 total)
- 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
- 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
- Annual Search Engines Referrals: 176,769 (2015 total)
- Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
- Annual LinkedIn Referrals: 15,883 (2015 total)
- Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
- 1,850 LinkedIn Followers
- Twitter, YouTube, Facebook, RSS, and email / blog follower channels
- Total Fixture Followers 5,339+
- FixturesCloseUp Registered Trademark
- 7 year history on the web.
- Industry Standard WordPress Format
Recommended Use Strategies:
- Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
- Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
- Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
- A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
- Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
- Social Media augmentation of existing fixture brand to 122,473 annual visitors.
- Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market
- Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings.
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