Trion Merchandising Solutions GlobalShop Booth - Fixture Trade Show Content Readership

Fixture Trade Show Content Readership

Fixture Trade Show Content ReadershipQUESTION: Of all the techniques of outreach, is blog content read at, or during, trade shows? I was curious and posted the irreverent “Foamcore Fixture Audience At GlobalShop”  at daybreak on March 23, the first day of Globalshop 2016. The blog post was promoted the same as any of my Content Marketing efforts … Tweeted, LinkedIn Share, Google+’d, Pinterest pinned, auto emailed to opt-in email followers, and WordPress auto-shared to opt-in WP followers.

ANSWER:Foamcore Fixture Audience At GlobalShop” posted as Case Study blog content on FixturesCloseUp rose to the Top Posts list for all days of the show. Its peak ranking was position 6 out of 10. However I am not able to discern whether there were more reads from the trade show floor (FixturesCloseUp is Mobile-capable) and hotel suites, than by staff left at the home but trying to follow GlobalShop news remotely. I do conclude that show days need not intrinsically be avoided for Content and promotional outreach by blog. Busy attendees and excluded non-attendees favor the show as a headline topic.

SAY WOT? Do you think that should have been an absolute forgone conclusion? I have never seen a study that proved or even implied that non-trade-show floor announcements off-show-site are read or even paid attention to during the event. So, Trade Show or not … on-site or off … it appears worth your while to continue to generate and post content. For Fixture Trade Show Content Readership is good regardless.

REMAINING QUESTION: Was the irreverent style of the post describing GlobalShop foamcore decoys as audience generation technique a plus or minus to the post’s success and readership? An ancillary question would be are you ready to be irreverent in your outreach it order to make a Top Post lists? Remember an important marketing axiom is “The greater the risk, the greater the reward.” Re-read “Foamcore Fixture Audience At GlobalShop” now, after-the fact, and let me know what you think as a comment or at info@fixturescloseup.com. EDITORS NOTE: This Post updated May 2024.

EDITOR’S NOTE: Trion Industries Inc. (Trion® stylized as TRION and TrionOnline) is the originator of the first Straight Entry Display Hook in 1965, and the first Scanning Hook in 1978. Today it is among the top North American Retail and Point of Purchase Fixture Manufacturers with offerings ranging from display and scan hooks, to storewide labeling systems, anti-theft and security fixtures, bar merchandisers, cooler merchandising systems, and Point-of-Purchase components and hardware. The company has earned over 120 United States and International Patents and offers prototyping, custom design, and custom manufacturing services.

 

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Fixtures-Close-Up Website for Sale

Fixtures-Close-Up Website for Sale

 

Fixtures-Close-Up Executive Summary

FixturesCloseUp is a 27,000 Post and Page, 1,100+ category, 95.000+ image pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. This site documents varying outfitting and merchandising solutions allows extensive retail fixtures search capabilities, and provides ideas and inspiration for new solutions and new applications. For value as a Fixture Research Tool and actual use tips, see … How to Use

 

FixturesCloseUp Site Overview, Jan 1, 2024

  • 27,000 Post and Page, 95,000+ image inventory (WordPress, Jan 1, 2024)
  • 1,100+ categories of Retail, Merchandising, & Point-of-Purchase Fixtures
  • 4,282,531 Lifetime Pageviews (WordPress, Jan 1, 2024)
  • 1,741,606 Lifetime Visitors (WordPress, Jan 1, 2024)
  • 529,045 Annual 2023 Pageviews (Jetpack, Jan 1, 2024)
  • 273,335 Annual 2023 Visitors (Jetpack, Jan 1, 2024)
  • 1.94 Pageviews/Visitor (Jetpack, Jan 1, 2024)
  • 43,954+ Photo Pins, 500 Pinterest Boards  (Pinterest, Jan 1, 2024)
  • Pinterest, LinkedIn, Twitter, Instagram, Email, YouTube, Facebook channels
  • 33,657+ Total Followers across all channels (Jan 1, 2024)
  • Domain Authority 49, Linking Domains 7.6K, Keywords 2.6K (Moz, Jan 1, 2024)
  • As a measure of copywriting quality, FixturesCloseUp is rated as using a more creative vocabulary than 99% of Grammarly Writing Assistant users. (Grammarly, Jan 1, 2024)
  • Audience Acqusition: 67.78% Organic Search, 17.06% Direct, 14.83% Organic Social, 0.56% Unassigned, 0.44% Paid Search, 0.37% Referral, 0.02 Display (Google Analytics 4, Jan-Dec 2023)

 

FixturesCloseUp Domain Authority Ranking, May 1, 2024

Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from 1 to 100, with higher scores corresponding to a greater likelihood of ranking. Scores between 40 and 50 are considered average. Domain Authority 50 to 60 is good. Domain Authority below 30 is poor. (Moz May 1, 2024)

Site                      Domain Authority     Linking Domains     Keywords     Spam Score

FixturesCloseUp               50                           8.9k                    1.6k                 1%

VMSD Magazine                 44                          11.2k                   2.7k                  1%

P2P Instutute                      45                            4.7k                    4.1k                  7%

SHOP!                                 38                           2.7k                    0.53k                 1%

 

FixturesCloseUp Audience Definition

FixturesCloseUp serves the fixture, merchandising, and point-of-purchase interests of all channels of retail horizontally. With over 1,100 topic segments, it serves both individual retail channels vertically (mass merchandising, department store, discount retail, dollar store, variety store, supermarket, jewelry, apparel, tech, service, etc.) and types of fixture vertically.

VMSD Visual Merchandising and Store Design magazine and SHOP! Association (The retail trade association) also serves all channels of retail horizontally. But they are not focused on fixtures, merchandising, and point-of-purchase and include distracting diverse topics like finance, real estate, architectural design, HVAC, lighting, flooring, operations, category management, etc.

FixturesCloseUp readers are a specialized subset of the VMSD, SHOP! and Path to Purchase Institute readers supersets, having a direct interest in fixtures, display, and Point of Purchase outfitting, and retail merchandising. But even though only a subset of overall retail readers, FixturesCloseUp ranks as well or better than either according to the Moz FCU Comparison Jan 2024 above.

Audience Acquisition: 67.78% Organic Search, 17.06% Direct, 14.83% Organic Social, 0.56% Unassigned, 0.44% Paid Search, 0.37% Referral, 0.02 Display (Google Analytics 4, Jan-Dec 2023)

SIC Code 25,254, NAICS Code 33,337

 

Proof of Concept Evidence

How To Research Store Fixtures instructions were among the most visited pages proving readers are actually searching for retail fixture and POP display solutions. (Jetpack Jan, 2024)

  • 6,411 How To Research Fixtures Pageviews, 2023
  • 7,138 How To Research Fixtures Pageviews, 2022
  • 5,405 How To Research Fixtures Pageviews, 2021
  • 2,985 How To Research Fixtures Pageviews, 2020
  • 2,318 How To Research Fixtures Pageviews, 2019
  • 1,881 How To Research Fixtures Pageviews, 2018
  • 2,201 How To Research Fixtures Pageviews, 2017
  •    352 How To Research Fixtures Pageviews, 2016

 

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

 

On creating a winning Content Marketing Platform also see…

75% of B2B Buyers Rely On Content Research
Forrester Research Content Creates Success
Value of Content Marketing Executive Summary
Fixture Introduction Tactics Insights
Content Marketing Blogs Generate 13x ROI
Content Marketing Trust Quotients
Acquire A Retail Fixture Media Component
Path to Fixture Audiences: Buy Content Marketing Assets
Buy Fixture Niche Media Content Marketing
Content Marketing Predictions Update
Fixture Trade Show Content Readership
What is Lifetime Blog Post Value

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