Polo® Valises Prop Polo® Caps
Louis Vuitton® props and Visual Merchandises with classic, hard-sided Valise and Luggage. Here Polo Ralph Lauren® caps and hats get…
Bon-Ton® Priced Wrap-Around Header
A dual- and re-use concept for Bon-Ton® “Let Us Find It Service” signage for customers. The oversize, wrap-around header card…
Mercedes Benz® Wheel Protection Hard Sell
This is at least the third point-of-purchase promotion I have documented for Mercedes Benz® Tire and Wheel Prtotection insurance. One…
In-Store Advertising to a Captive Market
That’s it. You’re stuck. Once you sit to get a free blood-pressure measurement you are a captive audience to the…
RiteAid® Wellness Work Table In-Store
A horizontal surface can be an in-store amenity, offering customers a place to fill out forms, search purses, sign checks, and…
Cash Loading Cards as Cash Cow
I am sure the popularity of Cash Cards drives sales, but a massed, clearly signed, feature-and-benefitted, wall of Pegboard made…
Foamcore Fixture Audience at GlobalShop
Trade Show merchandising is part of the “bricks-and-mortar” channel of B2B store fixture sales. So don’t miss a visual merchandising…