Cold__Hard_Stats_about_Marketing_and_Content_from_Kapost

Cold, Hard Stats About Marketing and Content, Image Courtesy of Kapost.com

As part of FixturesCloseUp Retail Clip Service I offer this Executive Summary of statistics and facts on Content Management and Marketing gleaned from a much large report published by Kapost. Do link out for a full read, but first scan the consolidated report below, focusing on Content Marketing and Blogs like FixturesCloseUp among B2B firms like you.

The Value of Content Marketing

  • 67% of surveyed B2B companies reported marketing content a top three or high priority within their overall 2015 marketing strategy. (source)
  • Brands relying on inbound marketing save over $14 dollars for every new customer acquired (source)
  • Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing (source)
  • Using inbound tactics saves an average of 13% in overall cost per lead (source)
  • 78% of CMOs think custom content is the future of marketing (source)
  • Two thirds of B2B marketers say content is fuel across all channels, including events, social, demand generation, etc. (source)
  • 41% of marketers confirm marketing content’s positive ROI (source)

Content Marketing via Blogs, Social, and Video

  • Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (source)
  • 61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company (source)
  • 70% of consumers prefer getting to know a company via articles rather than ads. (source)
  • Brands that create 15 blog posts per month average 1,200 new leads per month (source)
  • 82% of marketers who blog see positive ROI for their inbound marketing (source)
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (source)

If you like what you read above, investigate FixturesCloseUp® as an in-house Content asset  via “Quick Read” and “Use Strategies” lists below or in agonizing detail including four Fair Market Value estimates under the “Site For Sale” Menu.

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,500+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,000+ photo pins
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Social Media augmentation of existing fixture brand to 122,473 annual visitors.
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings.

On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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InBound Writer Content Success

Courtesy of InBound Writer

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