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MarketingSherpa® Product Introduction Tactics Summary

MarketingSherpa - Product Introduction TackticsHere are interesting Product Introduction figures from the MarketingSherpa® Marketing Practices Survey. Third on the list of 17 strategies is “Brand Produced Content” including Blogs. The top two strategies lead by only a few percentage points that may be within the margin of error. So Brand Produced Content and Blogs – internal and as external marketing silos – are hot. If you use a well-ranked independent Blog and backlink to your website and products, SEO automatically benefits. And a Blog’s thought-leadership advice can provide an added audience for embedded ads that promote you too. So by all means Blog about your products as well as provide Blog-based insight across the fixtures spectrum for that thought-leadership.

$3 or less per post YellowIf you could use a leg up on establishing yourself, the 120,000 visitor, 430,000 page view FixturesCloseUp Blog is available as a permanent wide-ranging asset in a “hub-and-spoke” marketing configuration. All for the cost of but a single year’s online ad campaign. Check out the FixturesCloseUp “Quick Read” of benefits and “Recommended Uses” below or reach out for specific advice on how to apply to your circumstances.. If shy, investigate details of FixturesCloseUp as an in-house asset under the “Site For Sale” Menu. Oh, you already have a blog? How do your blog pages traffic stats compare to FixturesCloseUp’s above.

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On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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FCU FixturesCloseUp For Sale or Sposnsoship2

Fixtures Close Up Quick-Read:

  • WordPress Site: 7,500+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,000+ photo pins
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s”
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Social Media augmentation of existing fixture brand to 122,473 annual visitors.
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purchase Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings.
InBound Writer Content Success

Courtesy of InBound Writer

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