Brooks Brothers® tailoring for the modern man projects the absolute correct image here with a male dress form, suit body, and measuring tape. I can’t imagine the effect of using a female or androgenous dress form, though this is my first encounter with a tailor’s (or seamstress’s) masculine gender equipment. Zoom in on the Brooks…
A step up from an already classy Brooks Brothers® suit is an even classier Brooks Brothers Made-To-Measure Suit. Brooks tag line reads “Designed By You. Made For You.” Sewing machine, thread, bobbins, measuring tape and more prop and communicate the offering from a distance. If any hesitate, a “25% Off” close-up pitch closes the deal.…
Neiman Marcus® presents a two-fer sculptural offering of spiraling bands, and icosahedric geodesics. I love the irregular asymmetry of the silver spirals, played against the grounded stability of the Buckminsterfullerene (Bucky Ball) in gold. So while visually interesting in themselves, Neiman Marcus in-store art can also provide a basis for intellectual discussion, structural debate, architectural…
Though the Neiman Marcus® Cafe can be had for catered events, and large orders can be bagged and pirated home with you, this promotion encourages you to take and browse a menu itself … for use today or in the future. Well-heeled front-of-store shoppers might forget about the “delightful dining” and “appealing ambience” (NM® descriptors) of…
If you enjoy Neiman Marcus® style for your shopping, you will also find the Neiman Marcus Cafe Style a pleasurable experience for dining. FixturesCloseUp staff always take advantage of the Cafe when in-store. Best of all, Neiman Marcus® offers shopping points that may be applied to the Cafe, Spa, Massage and other special services. To…
No not the famous Carousel at Brighton Beach’s Coney Island, but a fun and visually compelling way to present the Brighton® Purse Collection rotating in the shop window. Lightly stocked allows a better view of individual designs when close to the display window. To further calm the organization, purse size generally increases moving top-to-bottom. Check the…
Watch Shop Oronym For Stop Watch indeed. If “Watch Shop” seems mnemonic, maybe it is because it is a scrambled oronym for “Stop Watch.” I am a proponent of the mnemonic affect of alliteration in promotional headings. I may now need to add oronyms. Beyond the display title, the thorough use of orange branding is the…
Here Bath Backscrubber Hook Merchandising is a specialty. Long-handled offerings include bristles, sponges, and Bath Pouf heads all Scan Hooked. Nice to group them all but differentiating the head types would aid merchandising and give shoppers a choice. Use of more “negative space” between the facings and less jumbled organization would be a first step. But think creatively.…
Clear Acrylic Shelf Edge Dividers and Front Productstop are used to created narrow Binning for Bathery® brand Bath Poufs. Apparently the retailer finds it advantageous to segregate by color into separate facings rather than one huge Bin of assorted hues. See that occasionally, customers ignore the color categorization and replace poufs in the wrong lane.…
A range of different Shadowbox colorizations help distinguish different cosmetics offerings at eye-level. Vivid and reflective color insets call out for attention. Some do, some do not, match the package colors contained. Black frames provide the most dramatic contrast, with subtle drop-shadowing beyond. Compare all Colorized Cosmetics Shadowboxes Distinguish Offerings variations between the main photo,…