Try Chalkboard Book Merchandising vs Digital Read
Sell against Digital With The Benefits of Analog. A traditional Chalkboard retail promotion, that goes above and beyond the call of duty actually listing the the benefits of an analog book purchase over digital online read. The humor adds to the appeal and memorability of the approach. Credit for the retail observation and image go to Richard Davies, @RichyDispatch, CriticalDispatches.com. Many thanks.
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Proving Digital is not the be-all-end-all…
“Sell against Digital With The Benefits of Analog”
“Shutterfly Museum Case at the Mall”
“Mobile Phone Sold As Purse”
“Shutterfly® Advertises on Slatwall”
“Macy’s® Let’s Keep In Touch”
“Jo-Ann® Analog Pinterest Display”
“Wegman’s® App On A Grip Clip”
“Sprint® QR Code to Facebook Like”
“IKEA® Pitches New Catalog”
“IKEA Computer Generated”
“JCPenny Showrooming Extreme”
“Why Analog Moleskine?”
“Windows 8 Does Analog Retail”
“Snaidero® In-Store Facebook Wall”
“Prehistoric Reels in a Digital Age“
For all Digital Price Ticket / Sign research aids see…
“Digital Price Tickets Pinterest Board“
“Digital Price Tickets Index Page”
For Books in Retail Merchandising by title see…
“Sell against Digital With The Benefits of Analog”
“Book Category Definition on a Spinner”
“Auto-Feed Paperback Books One-Per-Customer”
“Fart Spotters Acrylic Display Stand”
“Elephant Folio Tripod Display”
“Robert Graham® Books Second Place”
“Pulitzer Prize Winning Staging”
“Hugo Boss, The Book”
“Serpentine Open Wire Book Dividers“
“Duck Tape® Creativity Kit & Book”
“Facing Books In An Igloo”
“Twin-Arm Book Catcher Fixture”
“Blank Page as Merchandising Canvas”
“Custom Book Jacket as Merchandising”
“Book as Bench”
“Bras for Well-Read Girls“
“Books in Bell Jars“
“Vuitton and The Birth of Modern Luxury“
“Dior Coffee Table Book and Tray“
“Stepping-Up to Back-to-School”
“Novel Displayer for Novels”
“Back-to-School Bulk Book Sales”
“Yayoi Kusama Bandana and Book for Vuitton“
“Cutting-Edge Pick Carding“
“College Bookstore Pick Card Concepts“
“Fabric Library Signing“
For Book resources see…
“Books in Merchandising Pinterest Board“ visual summary
“Books in Merchandising Index Page” for all resources
For all Chalk and Hand Lettered resources see…
“Chalk Boards and Hand-Lettering Pinterest Board“
“Chalk and Hand-Lettered Index Page” for all resources
For Easels related resources see…
“Easels Pinterest Board” (Pending)
“Easels Index Page”
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