A_Better_Way_to_Build_Your_Audience__How_to_Buy_Content_Assets_-

Content Development Graphic Courtesy of City Colleges

Courtesy of City College

Blog and Media sites tell stories that can brand, inform, and influence. More importantly for your company they automatically come with an audience. Adorama®, L’Oreal®, Hubspot®, and other well-know names acquired their media and content departments. Why not you in fixtures, point-of-purchase and retail outfitting? Read the “how” and “why” at “A Better Way to Build Your Audience? How To Buy Content Assets” via the Content Marketing Institute. Then investigate FixturesCloseUp as an in-house asset below and in more detail under the “Site For Sale” Menu.

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FCU FixturesCloseUp For Sale or Sposnsoship2

 

Fixtures Close Up Quick-Read:

  • FixturesCloseUp.com WordPress Site: 7,900+ Active Posts
  • FixturesCloseUp Pinterest Site: 500 Boards and 18,500+ photo pins
  • Value of backlinks estimated at $122,795 (Based upon 1% Top Link basis)
  • Readership target Retail Fixturing, Outfitting, Retail Point-of-Purchase
  • No heavy waste circulation in Flooring, Lighting, HVAC, Mannequins, etc.
  • 1,420,250+ Total Lifetime Page Views (To December 31, 2015)
  • 428,446 Annual Page Views (2015 total).
  • 54,141 Peak Monthly Page Views (January 2016)
  • 346,661 Total Lifetime Visitors (To December 31, 2015)
  • 122,473 Annual Visitors Annually (2015 total)
  • 3,896 Peak Daily Traffic Page Views: (November 18, 2015)
  • 750+ Pre-written Draft posts in On-Deck Circle Ready for Posting
  • Annual Search Engines Referrals: 176,769 (2015 total)
  • Annual FixturesCloseUp Pinterest Referrals: 23,705 (2015 total)
  • Annual LinkedIn Referrals: 15,883 (2015 total)
  • Best Traffic Times: Afternoons, Mondays, Tuesdays, Wednesdays
  • 1,850 LinkedIn Followers
  • Newly established FixturesCloseUp LinkedIn Company Page
  • Twitter, YouTube, Facebook, RSS, and email / blog follower channels
  • Total Fixture Followers 5,339+
  • FixturesCloseUp Registered Trademark
  • 7 year history on the web.
  • Industry Standard WordPress Format
  • 3-Month Content-Strategist-In-Residence support gratis

Recommended Use Strategies:

  • Branding, Thought Leadership, and Promotional Exposure as Site Sponsor, ie, “ABC Manufacturing’s FixturesCloseUp.com”
  • Social Media augmentation of existing fixtures brand to 122,473 annual visitors.
  • Direct advertising vehicle with ads carried in companion column, 428,446 annual impressions. (See Fair Market Value Calculations below for advertising income and profit estimates)
  • Cooperative ownership and direct advertising by several non-competing fixture manufacturers, distributors or design firms.
  • A supporting site in wheel-and-spoke marketing constellation of sites, i.e., tie-back and point traffic to your main website (For related theoretical discussion see “Importance of Using Silos in your SEO Strategy.“)
  • Vertical Niche Market specialty site supporting a narrower targeted range of your broader market
  • Given a post inventory of 7,500 posts and over 550 topics or index pages, FixturesCloseUP is capable of both Long-Tail and Head-of-Distribution Search Optimization
  • Create a FixturesCloseUp Linkedin Group as outreach to the Retail and Point-of-Purcahse Fixture Market
  • Search Engine Optimization by deep linking individual FixturesCloseUp posts to corporate site pages and e-commerce product offerings. Value of backlinks estimated at $112,500 (Cost basis: $15 per high-quality backlink from FixturesCloseUp to your site)

 

InBound Writer Content Success

Image Courtesy of InBound Writer

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On creating a winning Content Marketing Platform also see…
Forrester® Research: Content Creates Success
Exec. Summary: Value of Content Marketing
Product Introduction Tactics for Fixtures
Blogs 13x More Likely to Generate ROI
Content Marketing Trust Quotients
Why Fixture Brands Should Acquire A Media Component
A Better Way to Fixtures Audience: Buy Content Assets
How to Buy Niche Media for Fixture Marketing
Content Marketing Predictions for 2016
“Rent vs Own Your Fixture Advertising” (Pending)
“Product Introduction Tactics For Fixturers” (Pending)
Executive Summary: Stats on Blogs and Content Marketing (Pending)
FixturesCloseUp Retail Content $3 Or Less
What is the Lifetime Value of a Blog Post

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