Kiehls Holiday Rewards Store-Entry Chalkboard
The “Kiehls® Since 1851” positioning statement on both fine crafted chalkboard and tile-mosaic store entry floor communicate brand if nothing else. The chalkboard goes further to “invite” you, and offer Kiehl’s Rewards in return for your time and effort. An undefined “Holiday Offer” is hinted at in the body copy. So this promotion itself attempts to lure you deeper, and deeper into its message … and ultimately the store. Choice of merchandising strategy like this is up to you, but do try to employ store fixtures of this quality and appeal. CLICK the thumbnail to read the signboard offer in closeup.
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For all Chalk and Hand-Lettered posts…
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For all Chalk and Hand Lettered resources see…
“Chalk Boards and Hand-Lettering Pinterest Board“
“Chalk and Hand-Lettered Index Page” for all resources
For all Christmas and Hanukkah resources…
“Christmas and Hanukkah Retail Pinterest Board“
“Christmas and Hanukkah Index Page“
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