Implying that the styles and stylists are the best-of-the-best and worth following, this high-end spa and salon invites you join them on Instagram and Facebook. A good outreach in business where style is followed closely, tips can be imparted, or clients are loyal to specific staff. Positioning the invitation on a freestanding easel gives it pride-of-place upon entering the waiting area. Sad to report that neither of the 2 public WiFi’s of a total of 5 broadcast as available in the business’s name worked, so in-spa followup was impossible without the aggravation of firing up a personal Hot Spot. Bad follow-through on a good start.