I was unaware that green was an EFFY® brand color, but whether or not, it is used to good effect here branding their Jewelry Department. The EFFY® logo alone in Silver would have blended in too much with the Silver, White Gold, and brightly lit showcases. On a rich Green background it stood out. And, by coincidence, isn’t that the rich Green of money?
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For Departmental Branding subset see…
“EFFY® Green Brands A Jewelry Department”
“Robert Graham® Branding And Wembley Seating”
“Macys® Must-Haves in Starring Role”
“Star Wars® Droid in Motion by Sphero®”
“Fitting Room Exclusivity by Polo Ralph Lauren®”
“Modern Fit® Banner Sized for FaceOut”
“Free-Hanging Levi’s® Logo on S-Hooks”
“Champion® Live-Work-Play-Repeat Wall-Mount Dimensional”
“Bon-Ton® Multi-Brand Stock-Up Promo”
“Dockers® Branded From A Distance”
“Izod® in a Word”
“Thalia Sodi® Signature in Gold Script”
“Lesser Liz Claiborne® Branding”
“Nine West® Rustic America Branding”
“Hobo Branding Conflict”
“Pfaltzgraff® Branded Morning Coffee”
“Vince® Exclusive at Saks Fifth Avenue®”
“Keurig® Ease-of-Use Spokesmodel”
“Target® Movie Tickets Branded”
“Underhanded Burberry® Branding”
“Store-in-Store vs Shop-in-Shop”
“Mavado® Brands Department With Itself”
“Summer 2015 Brands By Fielding a Logo”
“Kohler Branded Backstory“
“Uck Ran® Brand Update”
“Clinique® Brand Cosmetics Mirror”
“Clinique® Branded Bow”
“Upright Standoffs Mount Mural”
“NutriBullet® Angles for Aisle Traffic”
“Munki Munki® Perfect Pajama Logo”
“Joie® Brands Architectural Column”
“NYDJ Natural Log Stage”
“Ralph Lauren® Polo Pony Branding”
“Hudson® Denim Defined in Chalk”
“Origins® Branding Blossoms”
“Halogen Brand Spotlighted”
“I•N•C International Concepts at Macy’s®”
“Rough Hewn® Branding With a Vengeance”
“Rough Hewn® Canvas as Sign Substrate“
“Hudson Jeans® Square Perfed”
“Bare Minerals® Floor Graphic”
“Kohls® Dream vs JCPenny® Dream“
“Dream of Down at JC Penny“
“Long-Stem Ralph Lauren”
“Toto® WC Downplays Trademark”
“Pinstripe Tailored Look is Multi-Branded”
“JCPenny® Dine is The In-Store Sizzle”
“Hand Dryers Sponsored by Aqua”
“Sperry Top Sider® Brand Sets Sail”
“Lacoste® Crock Takes a Stand”
“Bearpaw® Boot Branding”
“Abercrombie & Fitch De-Branded”
“Lacoste® Department Branding”
“Levis® in Neon”
“Macy’s Employment Branded In-Store”
“Michael Kors R.I.P.”
“Under Armour® Shoots Hoops at Macy’s”
“Quoizel® Double Branding in Depth”
“Trending T-Shirt Merchandising”
“Brand Downward Directional to Jeans”
“Alice + Olivia® Branded Birdcages”
“Stella McCartney® Pagoda Pedestal”
“KitchenAid® Plug-In J-Hooks”
“Cuisinart® Fruit-Juice-It“
“Tommy Hilfiger® at Home”
“Insects as In-Store Icons”
“Fabric Banner for Epic Threads”
“Fantini® Boffi Floor Faucet“
“Ralph Lauren® Now Brands Paint”
“Belgique® Chef as Brand Icon”
“Alexander McQueen® Logo Shorthand”
“Macy’s Mannequins On a Ledge”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Sperry Top-Sider® Knot Ties”
“Stearns and Foster® Branded Dorm”
“Cusp® Music for the Eye”
“Liz Claiborne Store-Within-Store”
“Ralph Lauren® Denim and Supply”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®”
“Bounty® Says Make Small Work of Street Spills“For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Green Fixtures resources see…
“Green Fixtures Pinterest Board“ for a visual summary.
“Green Fixtures Index Page” for all resources and links
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