It’s always useful if your logo can be portrayed Horizontal as well as Vertical. But you judge if there is too much difference here for brand reinforcement on the Love Culture storefront. Both are fun interpretations, though the Vertical is hard to read. Was that intentional in the overall design to create tension, or just another case of the client seeing two concepts and liking them both. In any event both renditions do use the same typeface, as they should.
# # #
For Store Entry Branding by Title…
“Love Culture® Branded Two Ways”
“Digital Storefront Branding by Sleep Number®”
“Champs Sports® Unvarnished Window Branding”
“Welcome to the World of Spanx®”
“Royal Velvet® Branded Backstory on Endcap”
“Rx Prescription for Pumpkins”
“Harley-Davidson In-Store Branding Detail
“Under Armour® Color-Coordinated In-Store Seasonal Campaign”
“Under Armour® Color-Coordinated Vertical Signs Echo”
“California Closets® Staff-less Kiosk Sales Pitch”
“Worthington® Branded Above and Below”
“Gucci® Leather Goods Coat of Arms”
“Henri Bendel® Branded Pet Fashions”
“Kate Spade® Macro to Micro Branding”
“Stethoscope-Branded Medical Clinic Entry”
“Cupcake Cafe® Branding”
“Wall Standoffs Built In”
“Billboard Welcome to Ross®”
“Euro Fixture™: Maison Cousu Cashwrap”
“Lord & Taylor Drive-By Shooting”
“Tommy Bahama Storefront Swordfish Branding”
“Uno de 50® Branded Door Lock”
“Wolfords® Dazzle Paint Window”
“Bare Minerals® Store Branding”
“Handform Window Dressing”
“Gotta Go To Mo’s® Branding”
“Lutron® Branded Timeline”
“Extreme Store Branding”
“Henri Bendel® Branded Backwall”
“Fantini® Entrance Branded Blue”
“Fantini® Subliminal Fixture Branding”
“Fantini® Brand Chocolate Mousse”
“Fantini® B&W Store Branding”
“Lacoste® Store Entry Branding”
“Entry Metalwork Branded”
“WHO.AU Store Entry Branding”
“Australian Christmas”
“Moleskine® Branded for Fall”
“Brand Artist Unknown at Macy’s”
“Miltant In-Store Branding”
“Macy’s® Gift Coming and Going”
“Cotton On® Racing Stripe”
“Cotton On® Alternate Branding”
“iPhone 6 Open Wire Nautilus”
“Fendi Entwined”
“BCBG® Store-Entry Brand Reflections”
“This Way to IKEA®”
“Forever 21® Brand Permanence”
“Louis Vuitton® Monogramed Floor Tile”
“Law and Life Coach as Cross Sell”
“Gaggenau® Entry Branding“
“Miele® Branded Sofa Seating”
“Miele® Brand Comfort-Level Test”
“Poggenpohl® Entry Branding”
“Doorway to Dior”
“Express® Urges Own the Moment”
“Hello Kitty® Authorized Dealer”
“Polka Dot Pet at Victoria Secret®”
“Aesop@ Wood Box Intricacy“
”Windows 8 Does Analog Retail”
“Turning Up Store Volume Visually”
“1939 Window Dressing Eue Opener”
“Tiffany Art Deco Door Pull“
“Pump Nozzle Door Handle”
“Paint Spill as Street Light”
“Bank Safe as Storefront”
“Walk In, Strut Out”
“Lego Brand as Street Art”
“Jewelry as Giant Street Art“
“Ice Axe Door Handles by REI”
“Art Nouveau Door Bar”
“Omega Branded First Not Last“
“Cryptic Gucci Floor Medallion”
“Nose Ring is Entry Attention Compeller”
“Spencer’s Street-Art Storefront”
“Henri Bendel Store-Entry Roundel”
“Vuitton Brands Building in Stone”
“Hermes Logo as Tile Mosaic”
“Hermes Defines Place Not Space”
“Fendi Slate Crossing-the-Line”
“Tory Burch Front Door Beat Down“
“Long, Leggy Door Handles“
“Entrance Portal Perspectives”
“Giorgio Armani Makes an Entrance”
“Links of London Reaches Out”
“Target Patriotic Store Branding”
“Mind the Gap”
“Ephemeral Summer Sale in Chalk“For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For Red Fixtures resources see…
“Red Fixtures Pinterest Board“
“Red Fixtures Index Page”
# # #
