The Beer bottle label bicycle illustration and sign bike silhouette were flopped, but close enough physically to relate and reinforce each other. A full pallet load of Flat Tire 6-packs made sure you could not miss the merchandise. Cross aisle and ceiling hung was the Fat Tire brand representation in Neon. Step through thumbnails and gallery photos here to get a sense of the actual cascading in-store marketing effort. Then follow the link below and decide if the Fat Tire logo in neon truly supported the pitch.
Follow Fat Tire® at…
“Fat Tire Brand in Neon”
“Fat Tire® Brand Pallet-Load Sale”
“Fat Tire & Friends Color-Coded Collaboration“# # #
For All Wine and Spirits Merchandising by Title…
“Fat Tire Brand in Neon”
“Fat Tire® Brand Pallet-Load Sale”
“Have a Ball With Self-Merchandising”
“Hugo Boss® Scene Setting”
“Alcohol Accessories at Your Car Dealership”
“One Tin-Man Posts Leads to Another”
“Veuve Clicquot® Champagne Well-Branded”
“Euro Fixture™ Virtual Tour Courtesy of CAEM, Italy”
“Euro Fixtures Shelf-Edge Clip Strip Spirits Promo”
“Ice Cube and Alcohol Merchandising Opportunities”
“Euro Fixture™ Lighted Liquor Store Pergola Overhang”
“Euro Fixture™ Over-and-Under for Shelf”
Euro Fixture™ Wine Tasting Barrel”
Euro Fixture™ ConsecutiveGondola Curves
“Wire Grid Beverage Lockdown”
“Lenox® Branded Craft Beer”
“High-Heel Wine Bottle Caddy”
“Valentine Day Champagne on Prop Ice”
“Margarita Salt Merchandising”
“Alcohol Only This Line”
“Mad Elf Ale Christmas Die-Cut”
“Jumbo Pouch Merchandising”
“Attack of the Angry Orchard Mascot”
“Grapes Prop New Year Wine Attache”
“99 Bottles of Beer Point-of-Purchase”
“Cheap Label, Cheap Wine”
“One-Glass® Wine Pouch Sales”
“Retailing Vodka by the Shot”
“Head Shop, Hookah or Still?”
“Liquor and Fireworks On Sale”
“Selling Wine Numerically”
“Booze-Food-Fun vs Real Life”
“Heineken® StarWars Droid”
“Wegman’s unday Beer Hours”
“Well-Imagined Wine Wall”
“Wegman’s® Craft Your Craft Beer”
“Paradox of Retail Choice“
“How to Drink Scotch®”
“Pegleg Black Dog as Floor Graphic”
“Super Hero Promotes Super Drink”
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”Compare cork concepts at…
“Cork-on-Cork Merchandising”
“Earth Day Window Dressing”
“Brand Celebrates Itself Literally”If you are “on the wagon” see
“Wine Barrel as Water Fountain”
“Robert Graham® Branded Water“If you prefer something other than “pink elephants” see…
“Pink Turtle Riding at the Mall”For all Wine and Spirits resources…
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
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