Spanx® Downplays New Offerings

Spanx® Downplays New Offerings

Given that “New” is one of the most highly read words in advertising, it is curious that Spanx® would put it in a highlighting Splat, yet downplay it in-store. They do rightly play up the Spanx® name, but I think they could have emphasized both. You decide however, and make your own store signage choice. Interesting that Spanx missed an opportunity to trademark their name. Step through the gallery for various zooms.

Follow Spanx® outfitting at…
Welcome to the World of Spanx®
Spanx® Downplays New Offerings

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For New Items posts see..
Spanx® Downplays New Offerings
Coil Sign Holder Introduces New Arrivals
Halloween Shoppe Open Soon Window Display
New Arrivals Top-Mount Sign Holder
Window Flags New Items
New at Target® Pictograph
New Style Chalkboard Check Out
New, Stop and Smell the Happy Ladder
New Twin Table-Top Sign Stands
Dual Label Strip Dittos New
Just-In Just-Inside-The-Store
Perpendicular New Flag Just Pops
Upper and Lower Product Differentiation
I’m New Endcap
Fresh Fruit Sign Silhouette
Staples® New Product Shelf Tent
IKEA® New Tags Stitched in Place
Same Old Duck® Tape, New Colors
What’s New in Retail Said With Gusto
New-Item Clip-In not Clip-On
Coming Soon Grip Clip
Drop-in New Arrivals Sign
This-Just-In Faceout Tag
Something New Coming Soon
Tiny Shelf Edge Micro Flag
Garden Dept Winter Changeover
How to Handle Product Migration

Contrast new with…
Last Ones Seasonal Sale Sign Holder

For all New Items resources see…
New Items Pinterest Board
New Items Index Page

For Departmental Branding subset see…
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Insects as In-Store Icons
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For Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

Store Entry Branding on Pinterest

For White Fixture resources see…
White Fixtures Pinterest Board“ for a visual summary.
White Fixtures Index Page” for all resources and links

White Fixtures in Retail FixturesCloseUp Pinterest Board

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