Ordinarily unused Endcap space is put to work telling the Royal Velvet® Backstory. I make no judgement other than liking the logo and typeface selected. Would you have said more? Less? Added Paragraph Spaces to break copy to seem less lengthy and intimidating. Might you have used other features and benefits or a bulleted list? Overall the look is elegant, but how would YOU have used the space? CLICK the thumbnail for a closeup read. Seen facing inward not outward in a Draper Department. Facing outward would be a help too.
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Compare Vertical Signs and such at…
“Royal Velvet® Branded Backstory on Endcap”
“Hardside Fails to Promote Luggage Brand”
“American Rag® Vertical Surface Branding”
“Under Armour® Color-Coordinated In-Store Seasonal Campaign”
“Under Armour® Color-Coordinated Vertical Signs Echo”
“Zales® Back-To-School Campus Jewelry Sale”
“Vertical Sign Holder as Brand Footnote”
“Under Armour® Color-Coordinated Vertical Sign Brands”
“Kick-Start Back-to-School Retail Signage”
“Vertical Shelf Sign Thumbscrewed”
“New & Now Vertical Sign”
“Tommy Hilfiger® Brand Hoisted High”
“Ambrielle® Signs at Cross Purpose”
“Bali® Vertical Sign Stands Tall”
“Vanity Fair® Recessive Vertical Sign”
“Columnist® Half-Size Vertical Sign”
“Memory Foam® Branded Island”
“Fitted Dress Shirt Single-Word Description”
“Energizer® Left- vs Right-Handed Battery Display”
“JCPenney® Sets Liberal Home Sale Limits”
“Jones Studio® Belly Banded Banner”
“Modern Fit® Banner Sized for FaceOut”
“Marshall’s® One Line Serves All”
“Just-In Just-Inside-The-Store”
“Calvin Klein® Read in Reverse”
“Lenox® Branded Craft Beer”
“Vertical Denim Menu Tethered”
“Pinstripe Look is Multi-Branded”
“Joie® Brands Architectural Column”
“Alfani® Fitted Shirt Tower”
“Lacoste® Crock Takes a Stand“
“Ceiling-Suspended Cords & Corduroy“
“Vertical Identifier with Eyebrow“
“What’s New in Retail Said With Gusto“
“Brand Downward Directional to Jeans“
“IKEA® New Tags Stitched in Place“For all Vertical Sign resources see…
“Vertical Signs Pinterest Board”
“Vertical Signs Index Page”For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
For White Fixture resources see…
“White Fixtures Pinterest Board“ for a visual summary.
“White Fixtures Index Page” for all resources and links
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