The Many Faces of Moleskine Merchandising

Faces of Moleskine Shelf Merchandising

No matter what your analog need, sketchbook to journal to diary, Moleskine® has an offering to suit. The Faces of Moleskine Shelf Merchandising helps demonstrate each at the shelf edge in Moleskine retail boutiques. Here an anatomical study of facial features in closeup waits to be transformed to its digital equivalent through Moleskine support of…

GE® Benefits A La Burma Shave®

GE Branded Bullnose Benefits at Shelf-Edge

GE Branded Bullnose Benefits at Shelf-Edge updates and emulates one of the most famous advertising campaigns of all time: Burma Shave Roadside Sequential Signboards. Here GE® brings the concept in-store and runs horizontally along the shelf edge. Beyond Point-Of-Purchase showmanship, the fixture focus is the Bullnose Label Holder Strip that makes the merchandising magic possible. Cut…

Wood-like vs Wood Fixtures

Several posts here have waxed poetic about real wood C-Channel and label holders. Not every retailer is so lucky. Here one must make due with plastic woodgrain Tag Channel inserts. Please know that I had difficulty compensating for the temperature of this stores fluorescent lighting. The strips looks more respectable in real life. But nowhere…