Georgia Armani® does not explain but it seems obviously that this silhouetted “Si” encourages a hearty “Yes” to the perfume pitch. My interest is not the shelf-edge point-of-purchase display generally, but the formed silhouetted “Si” logotype in particular. Follow silhouetted fixtures below, and be sensitive to the background which as here can make for difficult reading. Plus how to hang an (R) or (TM) on something like this? Step through the gallery for zooms.
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For Giorgio Armani posts by Title…
“Giorgio Armani® Silhouetted Si”
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“Belly Band for Shelf Upright“Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “
“Silhouetted Index Page”# # #