Runways in-store add visual mass, perspective, and the ability to group merchandise in a more powerful way. See here that the perspective effect is particularly powerful in drawing the eye into the display … more powerful than the non-runway pedestal or table top display shown in the thumbnail. You decide if the extra space needed is worth the effort. I say it is. More runways please.
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For Runway in Retail posts by Title see..
“Target Runway vs Table-Top Display”
“Worthington® Brands Runway Pedestals”
“David’s Bridal® Runaway Brides”
“Natural Log Runway”
“TopShop® Branded Runway Pedestals”
“JC Penny® Luggage Flight Line“
“The Target® Fashion Runway“
“Google® Runway of Rounded Wood”
For all Runway in Retail merchandising resources see…
“Runway in Retail Pinterest Board”
“Runway in Retail Index Page”
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