My first choice in describing Estee Lauder® might actually be the word “Powerful” … and it certainly can be made to work if that is where you want to take the brand. The colors can be powerful. The user can see herself as powerful. Most assuredly the luscious lips are powerful. And Estee was acknowledged as one of the Outstanding Women in Business. The Estee Lauder name takes a backseat to the power message, seen only on the individual lipstick cases in the images. CLICK the thumbnail for the side view of stacked Cubic Sidn forms. Then decide are you a cosmetics power user and the Estee Lauder demographic here?
Follow Estèe Lauder merchandising at…
“Estee Lauder® as Power Brand”
“Estèe Lauder Pamphlet Array”
“Estèe Lauder® Fragrance Alchemy”
“Estèe Lauder® Jo Malone Backstory“# # #
Estee Lauder As Power Brand Sign Cubes
For Sign Cubes see…
“Estee Lauder® as Power Brand“
“Die-Cut Dimensional Hookery“
“Littman Jewelers® Explains Jewels“
“Archer Farms® Mix and Match“
“Olay® Backlit Shadowbox“
“Victoria’s Secret® Roach Clip Sign Holder“
“Estèe Lauder Kiss Kiss”
“P.F. Change® Cooler Sign Cube”
“Get-Stocked-Up Retail Sign Cube”
“Cubic Signs“
For Cubic Forms posts by Title see…
“Cubist Tower: Dark vs Light”
“Hurley® Wireform & Wood Cap Cube”
“Grid Strut Merchandise Cubes”
“TopShop® Branded Runway Pedestals”
“Xmas Table Scatter Cubes”
“Louis Vuitton® Secret Puzzle Box”
“Cubic Wireforms in Brass”
“T-Shirt Cubes at Macys®”
“Fabric Bins With Corner Ties”
“BonBon® Served Center Store”
“Driftwood Rubble Pile Cubed”
“Truncated Cubes Self Merchandise”
“Touch Me Balls in a Bin”
“Belt Cube Mobius Strip”
“Wireform Shoe Cubes”
“Burberry® Scarf and Space Frame”
“Scarf Frames by Gucci®”
“Boxy Jean Design by Express”
“Ted Baker Autographed Store Fixtures”
“Rebar as Retail Sculpture“
“Acrylic Cube Sports Yardarms”
“Corner Cube for Umbrellas”
“Trouble With Tribbles at WalMart”
“Sidewalk Bulk Bin for Flip Flops“
“Square-Scrunched Scarves“For an alternate point of view see…
“Giorgio Armani Periodic Table of Ties“
“DKNY Logo as Display Mantra“
“Periodic Table of Neckties“
“Corner Cube for Umbrellas“For all Cubic Forms in Retail Fixtures see…
“Cubic Forms Pinterest Board”
“Cubic Forms Index Page”
For Logo Branded Fixture resources see…
“Logo Branded Fixtures Pinterest Board”
“Logo Branded Fixtures Index Page”
For Logo’d and Branded Hook resources see…
“Hooks Logo’d and Branded Pinterest Board“
“Hooks Logo’d and Branded Index Page”For Store Entry Branding resources see…
“Amenities: Store Entrance Branding Pinterest Board”
“Store Entrance Branding Index Page”# # #
