I must have entered this better Department Store theough the employees entrance for the first view I had of Calvin Klein was a a reverse view. Brands seemingly sustained in thin air are both eye-catching and tricky to achieve if you as sign designer are not controlling the placement, environment, and background. CLICK the thumbnail for front view and then the gallery of various reverse angle views. I like the sign and typography as a concept. Only you can decide if too recessive, or if effective at the appropriate range.
Compare reverse angle signage at…
“Calvin Klein® Read in Reverse”
“Macy’s® Gift Coming and Going“
“3D D3”# # #
Compare Vertical Signs and such at…
“Calvin Klein® Read in Reverse”
“Lenox® Branded Craft Beer”
“Vertical Denim Menu Tethered”
“Pinstripe Look is Multi-Branded”
“Joie® Brands Architectural Column”
“Alfani® Fitted Shirt Tower”
“Lacoste® Crock Takes a Stand“
“Ceiling-Suspended Cords & Corduroy“
“Vertical Identifier with Eyebrow“
“What’s New in Retail Said With Gusto“
“Brand Downward Directional to Jeans“
“IKEA® New Tags Stitched in Place“For all Vertical Sign resources see…
“Vertical Signs Pinterest Board”
“Vertical Signs Index Page”
Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “
“Silhouetted Index Page”
For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links# # #