Calvin Klein Read in Reverse 2

Calvin Klein Vertical Branding Read in Reverse

Calvin Klein Vertiacl Sign AuxI must have entered this better Department Store theough the employees entrance for the first view I had of Calvin Klein was a a reverse view. Brands seemingly sustained in thin air are both eye-catching and tricky to achieve if you as sign designer are not controlling the placement, environment, and background. CLICK the thumbnail for front view and then the gallery of various reverse angle views. I like the sign and typography as a concept. Only you can decide if too recessive, or if effective at the appropriate range.

Compare reverse angle signage at…
Calvin Klein® Read in Reverse
Macy’s® Gift Coming and Going
3D D3

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Compare Vertical Signs and such at…
Calvin Klein® Read in Reverse
Lenox® Branded Craft Beer
Vertical Denim Menu Tethered
Pinstripe Look is Multi-Branded
Joie® Brands Architectural Column
Alfani® Fitted Shirt Tower
Lacoste® Crock Takes a Stand
Ceiling-Suspended Cords & Corduroy
Vertical Identifier with Eyebrow
What’s New in Retail Said With Gusto
Brand Downward Directional to Jeans
IKEA® New Tags Stitched in Place

For all Vertical Sign resources see…
Vertical Signs Pinterest Board
Vertical Signs Index Page

Follow Silhouetted concepts at…
Silhouetted Strategies Pinterest Board 
Silhouetted Index Page

For Store Entry Branding resources see…
Store Entrance Branding Pinterest Board” for visuals only.
Store Entrance Branding Index Page” for all resources and links

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