Banking Services are as competitive as any channel of retail. This promise has both overt benefits and subtle psychology. A smiling customer, an happy bank emoticon, plus the actual statement that as your friend, this bank won’t let you pay fees. A more congenial offer than terse “No Fees Banking.” CLICK the thumbnail for an overview of the sign. The approach also plants the psychological seed that as a friend, maybe you should tell others in your circle so that they too pay no bank fees.
Compare and concept…
“Friends-Don’t-Pay-Fees Banking”
“Friends Don’t Let Friends Shop Chain Stores“
“Shop Local Christmas Pledge”# # #
For one-word sales themes see…
“Keurig In-Store Brand: Hero to Zero”
“Dream of Down at JC Penny”
“Lucky® Brand vs Lucky Brand®”
“Saks® Made-Ya-Look Eyewear“
“Subliminal or Supraliminal Retail Messaging”
“Powerful One-Word Selling Proposition“
For Sales Psychology and Empowerment by Title…
“Friends-Don’t-Pay-Fees Banking”
“Have It All Sale Psychology”
“Hand-Lettered Cart Engagement”
“Defining Color by Name”
“Modell’s Counts Down to Christmas”
“Rayovac® Lasts Longer Than Who?”
“Sleepy’s® Zen Branding”
“Screw You Tool Try-Me”
“Express® Working It with Words”
“Subtleties of Dornbracht® Branding”
“Double Branded BOGO for Cliff Bar®”
“Selling Plush By The Inch”
“Cheap Label, Cheap Wine”
“Don’t Go Far … Shop Local”
“Why Analog Moleskine?”
“Macy’s Customer Favorite QR Code”
“Clarisonic® Value Pack Up-Sell”
“Hess® Early Age Brand-Building”
“Life-Size Scion® as Museum Prop”
“Diamond Plate For Manly Gift Cards”
“Cat Cleaning Chic”
“Shopping Defines Existence”
“Better Retail Through Chemistry”
“In-Store Jewelry Primitive”
“JCP Luggage Arrivals and Departures”
“Latest Greatest Try-Before-You-Buy”
“Pulitzer Prize Winning Staging”
“Whirlpool® Cross-Sells with Jenga®“
“Smooooooth Sell by Electrolux®”
“Love Your Look Mirror Psychology”
“Conduit Bender Decoy Pricing“
“DeWalt Three-Tier Price Strategy”
“Express® Urges Own the Moment”
“Hearty Thank You Decks the Halls”
“Hinged Best Seller Notice”
“Drop-in New Arrivals Sign”
“Polo® Winner’s Cup Psychology”
“Jonathan Adler® Happiness is Chic”
“Jonathan Adler® Crazy Xmas Love”
“French Bull® Live Vivid Avoids Dazzle-Disaster”
“Coffee Delivery by Bicycle”
“Steel Cable is Try-Me Tether”
“Literature Central Goes Digital”
“Service is the Sell at Kay Jewelers”
“Wet ‘N Dry Rake Sale”
“Brown Paper Sales Psychology”
“Bubble Bath in Center Store”
“Ace Bandage Sells a Lifestyle”
“Designer Attribution in Retail”
“Guy-Girl Sales Segregated”
“Pet Boutique Shopping Bag”
“Bicycle Sells a Lifestyle”
“Caviar Fishmonger for the Upscale”
“Friends Don’t Let Friends Shop Chain Stores“
“Shop Shipping Crates Locally”
“Wayfaring on a Shopping Bag“
“Jewelry Sale for Baseballers”
“Walk In, Strut Out”
“Like-Father, Like-Son Fixtures“
“Life is Short, Buy the Shoes”
“6 Language Customer Contact Form”
“Nautica Brands by Boat”
“Label Sells Calorie Count Not Price”
“Kiddie-Scale Mirror“
“I Want it All in Neon”
“Feng Shui for Retailers”
“Carabiner Motivates Rope Sale”
“Karen Millen Logo’d Hangers”
“‘I Shop Therefore I Am’ Snowclone”
“Return Policy Empowers Sales”
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Keyless Cashwrap Tester”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Retailing a Golden State of Mind”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Love Henri Bendel Dress Form”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Thick Quilt as Sales Psychology”
“Pillows Provide Truly Soft Sell”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Girls Shoes Square-Branded by JCP”
“Endcap Square is JCP Branding”
“Great Gifts Branded Tag“For discussions of a more academic nature see…
“Be a Snot, Sell More”
“Make Your Own Prices Seem Lower“
“Unconscious Buying Behavior”
“Return Policy Empowers Sales“
“Psychology of New vs Old Money”
“How Design Influences Shopper Behavior“
“Psychology of Color in Purchases“
“Store Layout Psychology Attacked“For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“
“Sales Psychology Index Page”
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