Aeropostal® Shorts in a Crate
If you don’t have presentation frames or shadowboxes for Visual Merchandising, an ordinary wooden crate can make an informal fixture…
Liz Claiborne® Wrap-Around Pedestals
Though seen and photographed merchandising Liz Claiborne®, I suspect that these Wrap Around Pedestals are actually the retailer’s, designed to…
Gourmet Chalk Talk
Though a live demonstration of the art of Chalkboard at the presentation of Gastronomy Awards, I could not help…
Ephemeral Summer Sale in Chalk
With the immediacy the chalk media, here is the most straight-forward of uses, an ephemeral, limited-time-only Summer sale. The use of an…
Friends-Don’t-Pay-Fees Banking
Banking Services are as competitive as any channel of retail. This promise has both overt benefits and subtle psychology. A smiling…
JCPenney Main Squeeze Merchandising
This JCPenney Main Squeeze Merchandising is playful double entendre on how fresh squeezed Lemonade is made, and this retailer being…
Sephora Cross Brands With JCPenney
Sephora® and JCPenney® cooperate in this Sephora Cross Brands With JCPenney Window Display promising good, but mostly unseen, sophisticated merchandise. What…
Nick’s Picks Inside The Salon
Nick’s Picks have escaped from its hair dresser overseers to prowl the aisles of JCPenney® and entice shoppers to get their supplies…
Short- and Long-Stem Propping
Not for sale, this dramatic offering of Long-and Short-stem Cake Dishes and even more unusual conical cheese grater were propping…
Bell Jar Messaged Inside & Out
This Bell Jar focused attention on and elevated the stature the items. The idea to to add depth and dimensionality…