A major contrast with the retail background, two male Mannequins Head For the Swimming Pool. A single word says it all … “Swim.” See wave shapes in the deep background but know that the merchandise there was more shorts and summer casual wear than pure swimwear. Seen at JC Penney’s I like the blue themed swim shorts and coordinated towels. The single word Swim is a psychological motivator calling to mind one of the biggest pleasures of Summer.
Compare and contrast directly…
“Second-Floor Swimwear Surprise in Motion”
“Mannequins Head For the Swimming Pool“
# # #
For one-word and pithy sales themes see…
“Mannequins Head For the Swimming Pool”
“Are Energy Drinks True Fitness Drinks?”
“Love Flowers Brighten Mood in Apparel”
“Mitsubishi® Says Bring It On”
“Crayola Branded Change Machine?”
“Keurig In-Store Brand: Hero to Zero”
“Dream of Down at JC Penny”
“Uck Ran® Brand Update”
“Lucky® Brand vs Lucky Brand®”
“Saks® Made-Ya-Look Eyewear“
“Subliminal or Supraliminal Retail Messaging”
“Powerful One-Word Selling Proposition“
“Macys® Believe Christmas Meter”
For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“
“Sales Psychology Index Page”
For JC Penney Fixtures by Title see…
“Mannequins Head For the Swimming Pool“
“Second-Floor Swimwear Surprise in Motion“
“Macy’s® Thrives, Penney’s® Dives?“
“Happy You Year“
“Care For a Blanket In-Store?“
“JCPenney® Dine is The In-Store Sizzle“
“JCPenney Showrooming Extreme“
“Plywood Penguins In-Store“
“JCPenney® Slide-in Sleigh“
“JCPenney® Christmas Care Plan“
“JCPenney® Baker’s Buddha“
“Capon vs Thanksgiving Turkey“
“Slatwire Multi-Hook at JCPenny®“
“Bed and Bath Handmaidens“
“JC Penney® Bath Towel Urn”
“JC Penney® Pots ‘N Pans Urn”
“JC Penney® Runner Wireform Urn“
“JC Penney® Luggage Flight Line“
“JCPenney® Muffin Pan Mannequin“
“Ship Lamps vs Tiki Torches”
“Fitting Room By Any Other Name“
“JC Penney Luxury Pillow To-Go“
“Dream of Down at JC Penny”
“JCP Luggage Arrivals and Departures”
“JCPenney® Brings on Spring”
“Joe Fresh® Hang Tags“
“Joe Fresh® Challenges Tory Burch®“
“Martha Stewart Color and B&W?“
“Laddered Pillows“
“Alice + Olivia® Bicycle Wheel Backdrop“
“Cook as Lifestyle Sophisticate”
“Upscale Potato Prop In-Store”
“Mustached Mannequin“
“Jonathan Adler® Happy is Chic”
“Jonathan Adler® Crazy Xmas Love”
“Flying the By & By Girl Brand“
“Michael Graves™ Brands a Bird”
“Pop-up MoMA Design Store“
“JCPenney® Fill Your Tub With Towels“
“Bubble Bath in Center Store”
“China on an S-Hook”
“Ceiling Carousel for Cups”
“Girls Shoes Square-Branded by JCP“
“Endcap Square is JCP Branding“
“Coming Spring 2013 to JCP”
For a branding related subset of JC Penney see…
“Ordning & Reda® Pop-Up Department”
“Ordning & Reda® Bag Fetish”
“Ordning & Reda® Boxer Hooks“
For JC Penney Fixturesresources see…
“JCPenney Fixtures Pinterest Board“ visual summary
“JCPenney Fixtures Index Page” for all resources
# # #