Are Energy Drinks True Fitness Drinks? Or is this a subtle type of Decoy or Bait-and-Switch Marketing? Some of these offerings are healthful in my estimation. Other ramp-you-up energy drinks and maybe not so healthy. But the sign sales psychology pulls all under the umbrella of “Fitness Drinks.” Cooler outfitting is a static Made-to-Order Open…
Many of my readers are on the retail side of the biz looking for ideas and researching in-store solutions. The other half are fixture manufacturers following the market and monitoring hardware development trends. It is for this half I devote a quick post pointing manufacturers to Mark Gottlieb’s “18 Leading Channels for Industrial Marketing Success.”…
Why drop you Pallet Merchandised Displays randomly hither, thither and yon. Here is a civilized Euro Fixture: In-Line Pallet Merchandising approach, with Palleted items, offered in-line with regular store merchandise and gondola outfitting. Yes you can still pull out a pallet to focus attention. But for large, bulk, non-promotional items this is a great labor…
This Euro-Fixture Endless Baskets Down-Under is an interesting stratification of snack offerings. Personal-size bags up top, family, and theater packs mid-level, and Endless Basket down-under for bagged Family assortments. The stratification makes sense, presents, and cross-sells well, while even preserving the view (See thumbnail). It also correctly locates larger product at the lowest level in…
Lindt® and Lindor are renowned names in chocolate, So this Famous Lindor Chocolate Arched Shelf Overlay focuses chocolate aisle attention on a new Citrus offering. But I could not tell for sure from the package or Overlay if Citrus or Chocolate Citrus. Do however run not walk to your favorite Grocery for a sample and to…
Final fit and finish of this Metal PowerWing Shelf C-Channel Add-On was miraculous. Most amazing was the color match between the add-on plastic C-Channel (Munsel Color System) and the powdercoated metal shelf. Normally this color match would be considered “non-critical” and any “commercially acceptable” match accepted as “okay.” But a perfect match projects a fabulously…
This Prickly Scanning Hook Overlays on Pegboard is my first glimpse of such a disheveled installation. Normally they are not so, if the store staff takes care in installation. But the situation calls to mind design principals from an earlier life. If remedial action needs to be taken on a design, the design must have been…