Here is one strategy on pointing customers to upper or lower product selections. It falls well in the mid range of visual extremes. As a reverse slug of type, it has impressive visual weight. But turned sideways, set Condensed and only moderate in type size, it is recessive enough not to distract. Would you have added more visual emphasis? Would you have added or used a directional alone? Click through the gallery to see in-use in-store. Note that both have red Sale header cards.
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For Header posts by Title see..
“Upper and Lower Product Differentiation”
“JCPenny® Christmas Care Plan”
“Sale Sign Sidebar”
“Ship Lamps vs Tiki Torches”
“Doorbuster Up-Side-Down = Sale”
“Hook Label Holder Hosts Header”
“Digital Shelf Edge Promo Signs“
“Extended-Top Label Strip“
“Header for FISH-Tip Label Holder”For all Header resources see…
“Header and Header Card Pinterest Board”
“Header and Header Card Index Page”
For New Items posts see..
“Upper and Lower Product Differentiation”
“Staples® New Product Shelf Tent”
“IKEA® New Tags Stitched in Place”
“Same Old Duck® Tape, New Colors”
“What’s New in Retail Said With Gusto”
“New-Item Clip-In not Clip-On”
“Coming Soon Grip Clip”
“Drop-in New Arrivals Sign“
“This-Just-In Faceout Tag“
“Something New Coming Soon“
“Tiny Shelf Edge Micro Flag“
“Garden Dept Winter Changeover”
“How to Handle Product Migration“For all New Items resources see…
“New Items Pinterest Board”
“New Items Index Page”
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