I had to celebrate the colors projected by this updated Cheer® package design. Normally I only comment on packages that support self-merchandising. Maybe you’ll allow me to extend that definition to this use of color as shelf-edge attention compeller, and brand positioning statement.
Compare and contrast directly…
“Cheer® Urges Stay Colorful™”
“Tide Olympics Collector Edition Bottle”# # #
Compare self-merchandising packaging…
“Cheer® Urges Stay Colorful™”
“Paper Wine Bottle Sales”
“My ‘Stach Photo Frame Self-Sell”
“Margarita Salt Merchandising”
“3M® Personal Size Sanding”
“Branded Necktie in Grocery”
“Self-Merchandising Firewood”
“Clay Pot & Twine Merchandising”
“R2D2 Droid Inflatable”
“NARS® Cosmetics Pyramid Pack”
“NARS® Cosmetics Mirrored and Laced”
“Merchandising Robot Fish as Pets”
“Steelers® Keep-it-Kolder PowerWing”
“Re-Branding Cotton Candy”
“Ferrero Rocher® Xmas Traditions”
“Retail Fixture Yin and Yang”
“Bulgari® Brand Understated”
“Branded Skulls and Roses Tester”
“Truncated Cubes Self Merchandise”
“Cloisonné Nail Branding at Sephora®“
“Couture™ Toilet Plunger Self-Sell”
“Union Jacking Cosmetics“
“Personalizing Package Shapes”
“Owl Self-Merchandising“For a subset of Clamp self merchandising see…
“Spring Clamps Take Flight”
“Grips-on-Strips Cross-Sell”
“Prickly Clamp Point-of-Purchase“For Self Merchandising resources see…
“Self-Merchandising Pinterest Board“ for a visual summary
“Self Merchandising Index Page” for all research links
For Color Arrays posts by title…
“Cheer® Urges Stay Colorful™”
“Neiman Marcus® Branded Mints”
“Phillips® Light Diorama In-Store”
“Euro Fixture™: Fabric Bolts”
“Mix Paint to Match Your Merchandise”
“In-Store Color Coordination”
“End-Aisle Dress Selector”
“Sample Swatching Ribbon”
“Express® Spring Color Array”
“Kenneth Cole® Binder Clipped Hoodie Scarecrows”
“Macys® Canvas Covered Pedestals”
“Tank Top S-Hook Curtain”
“Flagging Color At a Distance”
“Defining Color by Name”
“Fabric-Banded Plush Throws”
“Narrow Gauge Multi-Hook”
“Bobbi Brown® Two-For-One-Color”
“Bobbi Brown® Ribboned Sign”
“Lady’s Tool Merchandising”
“Fantini® Retail Fixture Overhead”
“Kohler® Porcelain Color Samples”
“Anti-Theft Flip-Front Tile Sampler”
“Gourmet Tea Categorized by Color”
“Packable Winter Body Armor”
“Stackable Packables”
“Packable Dress Form Danglers”
“Stuff Sack Winter Color Array“
“Packable Winter Retail”
“Water Temperature Color-Codes”
“Fantini® Faucet Color Alignment”
“Sharpie Back-to-School Color Riot”
“$4,000 ALNO You Break It You Bought It”
“Merchandising Robot Fish as Pets”
“What’s New in Retail Said With Gusto”
“Letters from J. Crew”
“Repetitive Elements in Retail”
“Hand Mixers Put on Pedestals”
“IKEA Procession of Pillows”
“Trex® Color-Coded Decking Display”
“Dish Ledge Cross Sell”
“18 Wire Grid Color Concepts”
“Surfing With Ralph Lauren”
“Fresh Polo® Colors on a Pole”
“Polo® Caps on a Pole“
“Color Defines Quorel® Lighting”
“Robert Graham® Perforated Tie Tray”
“Color Peg Art”
“Vuitton® as Interpreted by Express®”
“Bulk Pallet Sale of Fine Chocolate”
“20 Colors, 5 Heel Heights by Blahnik Boutique”
“Corian® Tip-on Tiles”
“90º Tip Shoe, Cap, & Camisole Hooks”
“Martha Stewart Color and B&W”
“Sephora® Anodizes Curler Brand”
“Nespresso® Courtesy Color Array”
“Fantini® Nespresso® Flavor Colors”
“Denim Shop Shoefetti”
“Lutron® Color Samples To-Go”
“Colors Of India in Merchandising”
“Color Saris as Fixture Drape”
“Pantone T-Shirts at Pop-Up Store”
“Non-Designer Faucets in Display”
“Snaidero® Multi-Wall Color Samples”
“Poggenpohl® Brand in Miniature”
“Cut Fruit Samples Offer”
“Bulk Marketing in Spicy Colors”
“Winter Cap and Scarf Color Array”
“Scarf Knots vs Negative Space”
“Making a Splash in Color Sneaks”
“Vinyl Ducks Dividers”
“Color Duck Tape Gravity-Feed”
“Spring Shirt Color Arrays”
“Color Chit vs Color Pallet”
“Live Vivid in Dazzle Paint Color”
“Alice + Olivia® Bicycle Wheel Backdrop”
“French Bull® Not Dazzle-Disaster”
“Brilliant Pedestals, Black Background”
“High Heel Garden of Eden”
“Snake in Garden of Retail”
“Museum Cases are Hip Not Square“
“Gravity-Feed Racks That Stack”
“Dodge Viper® Employs Slot Mount”
“High Heel Bath Wear”
“Dye or Wash Hanger Color Array”
“Color Anodizing vs Powder Coating”
“Produce Delivery Gantt Chart”
“Painting Pictures With Produce”
“Fun with Fantini Faucets”
“Blue Wall of Blue Jeans”
“Baseball Caps Cable Tied”
“Carpet Hexagonal Trisected”
“Converse® Just-Add-Color Sneaker”
“Selling Color Not Paint”
“Paint Can Color Visual Redux”
“Empty Paint Cans as Visual Merchandising”
“Japanese Ice Cream Flavors”
“IKEA Clothes Hanger Fashion Colors”
“Shoe and Sock Color Cross Sell”
“Ferragamo Plug-in Scarf Bar”
“Pantone Dress Forms“
“Florescent Color Clothes Hangers”
“Store Self-Dispenses T-Shirts”
“Bike Rack Recycled from Bicycles”
“Glorious Crayola Display Meltdown“
“Selling Shirts by Color“
“Colorful Groucho Glasses Display“
“Prada Shoes Shade by Color
“Selling Pants by Color“
“Color Coded Back Tags“
“Color-Matched Shorts and Sandals“
“Colorful Kangol vs Slouch Hat”
“Merchandising by Apparel Color”
“Selling the Color Spectrum”
“Naked Tees Fenced and Arranged by Color“
“Colorful Menorah Shortchanged“
“Orange Shoes Appear in Apparel”
“Giorgio Armani Periodic Table of Ties“
“Periodic Table of Neckties“
“Color Turbans Sold by Tray”
“Colorful Saris Drape Fixtures”
“Louis Vuitton Clutch Color Array”
“Psychology of Color in Purchases“For all Color Array resources see…
“Color Arrays in Retail Pinterest Board” for a visual summary.
“Color Array Index Page” for all resources and links.
You Screw Tool Try-Me At Shelf Edge
For Multilingual Retail by Title see…
“Cheer® Urges Stay Colorful™”
“Screw You Tool Try-Me“
“Buckle Your Baby In, and Out”
“Multilingual Christmas Bell Jars”
“Wire Rack Does Wire Display”
“Details on Retail in Russian”
“FixturesCloseUp Now in Russian”
“Thumbnail Nail Brochure”
“Shelf-Edge Calculator Try-Me”
“Target® Clothes Hanger Recycle”
“How to Recycle CFL In-Store”
“Purell® Branded Wipes Station”
“Chalkboard Lampshade Back-to-School”
“Estèe Lauder Pamphlet Array”
“Kobalt® Tool Color-Coded Try-Me”
“English and Spanish Typeface Advice”
“iPhone Apothecary”
“Drop-Shadow Fire Extinguisher”
“Selling to Smart Dogs”
“Hyper Coil™ Self-Merchandising”
“Sephora® One-Minute-Wonder”
“Multi-Lingual Multi-Gender Halloween Fragrance”
“Nicki Minaj Scratch ‘N Sniff”
“Caution Tape in Spanish Only”
“Bi-Lingual Store Guide“
“Building Wayfinding in Arabic“
“6 Currency Pricing for Profit”
“Retail ‘Pet Peeve’ in Spanish”
“Costco Cares What You Think“
“6 Language Customer Contact Form”For all Multilingual Retail resources see…
“Multilingual Retail Pinterest Board“ visual summary
“Multilingual Retail Index Page” for all resources
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