Cheer Colorful Branding Main

Cheer Colorful Branding AuxI had to celebrate the colors projected by this updated Cheer® package design. Normally I only comment on packages that support self-merchandising. Maybe you’ll allow me to extend that definition to this use of color as shelf-edge attention compeller, and brand positioning statement.

Compare and contrast directly…
Cheer® Urges Stay Colorful™
Tide Olympics Collector Edition Bottle

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Compare self-merchandising packaging…
Cheer® Urges Stay Colorful™
Paper Wine Bottle Sales
My ‘Stach Photo Frame Self-Sell
Margarita Salt Merchandising
3M® Personal Size Sanding
Branded Necktie in Grocery
Self-Merchandising Firewood
Clay Pot & Twine Merchandising
R2D2 Droid Inflatable
NARS® Cosmetics Pyramid Pack
NARS® Cosmetics Mirrored and Laced
Merchandising Robot Fish as Pets
Steelers® Keep-it-Kolder PowerWing
Re-Branding Cotton Candy
Ferrero Rocher® Xmas Traditions
Retail Fixture Yin and Yang
Bulgari® Brand Understated
Branded Skulls and Roses Tester
Truncated Cubes Self Merchandise
Cloisonné Nail Branding at Sephora®
Couture™ Toilet Plunger Self-Sell
Union Jacking Cosmetics
Personalizing Package Shapes
Owl Self-Merchandising

For a subset of Clamp self merchandising see…
Spring Clamps Take Flight
Grips-on-Strips Cross-Sell
Prickly Clamp Point-of-Purchase

For Self Merchandising resources see…
Self-Merchandising Pinterest Board“ for a visual summary
Self Merchandising Index Page” for all research links

For Color Arrays posts by title
Cheer® Urges Stay Colorful™
Neiman Marcus® Branded Mints
Phillips® Light Diorama In-Store
Euro Fixture™: Fabric Bolts
Mix Paint to Match Your Merchandise
In-Store Color Coordination
End-Aisle Dress Selector
Sample Swatching Ribbon
Express® Spring Color Array
Kenneth Cole® Binder Clipped Hoodie Scarecrows
Macys® Canvas Covered Pedestals
Tank Top S-Hook Curtain
Flagging Color At a Distance
Defining Color by Name
Fabric-Banded Plush Throws
Narrow Gauge Multi-Hook
Bobbi Brown® Two-For-One-Color
Bobbi Brown® Ribboned Sign
Lady’s Tool Merchandising
Fantini® Retail Fixture Overhead
Kohler® Porcelain Color Samples
Anti-Theft Flip-Front Tile Sampler
Gourmet Tea Categorized by Color
Packable Winter Body Armor
Stackable Packables
Packable Dress Form Danglers
Stuff Sack Winter Color Array
Packable Winter Retail
Water Temperature Color-Codes
Fantini® Faucet Color Alignment
Sharpie Back-to-School Color Riot
“$4,000 ALNO You Break It You Bought It
Merchandising Robot Fish as Pets
What’s New in Retail Said With Gusto
Letters from J. Crew
Repetitive Elements in Retail
Hand Mixers Put on Pedestals
IKEA Procession of Pillows
Trex® Color-Coded Decking Display
Dish Ledge Cross Sell
18 Wire Grid Color Concepts
Surfing With Ralph Lauren
Fresh Polo® Colors on a Pole
Polo® Caps on a Pole
Color Defines Quorel® Lighting
Robert Graham® Perforated Tie Tray
Color Peg Art
Vuitton® as Interpreted by Express®
Bulk Pallet Sale of Fine Chocolate
20 Colors, 5 Heel Heights by Blahnik Boutique
Corian® Tip-on Tiles
90º Tip Shoe, Cap, & Camisole Hooks
Martha Stewart Color and B&W
Sephora® Anodizes Curler Brand
Nespresso® Courtesy Color Array
Fantini® Nespresso® Flavor Colors
Denim Shop Shoefetti
Lutron® Color Samples To-Go
Colors Of India in Merchandising
Color Saris as Fixture Drape
Pantone T-Shirts at Pop-Up Store
Non-Designer Faucets in Display
Snaidero® Multi-Wall Color Samples
Poggenpohl® Brand in Miniature
Cut Fruit Samples Offer
Bulk Marketing in Spicy Colors”
Winter Cap and Scarf Color Array
Scarf Knots vs Negative Space
Making a Splash in Color Sneaks
Vinyl Ducks Dividers
Color Duck Tape Gravity-Feed
Spring Shirt Color Arrays
Color Chit vs Color Pallet
Live Vivid in Dazzle Paint Color
Alice + Olivia® Bicycle Wheel Backdrop
French Bull® Not Dazzle-Disaster
Brilliant Pedestals, Black Background
High Heel Garden of Eden
Snake in Garden of Retail
Museum Cases are Hip Not Square
Gravity-Feed Racks That Stack
Dodge Viper® Employs Slot Mount
High Heel Bath Wear
Dye or Wash Hanger Color Array
Color Anodizing vs Powder Coating
Produce Delivery Gantt Chart
Painting Pictures With Produce
Fun with Fantini Faucets
Blue Wall of Blue Jeans
Baseball Caps Cable Tied
Carpet Hexagonal Trisected
Converse® Just-Add-Color Sneaker
Selling Color Not Paint
Paint Can Color Visual Redux
Empty Paint Cans as Visual Merchandising
Japanese Ice Cream Flavors
IKEA Clothes Hanger Fashion Colors
Shoe and Sock Color Cross Sell
Ferragamo Plug-in Scarf Bar
Pantone Dress Forms
Florescent Color Clothes Hangers
Store Self-Dispenses T-Shirts
Bike Rack Recycled from Bicycles
Glorious Crayola Display Meltdown
Selling Shirts by Color
Colorful Groucho Glasses Display
Prada Shoes Shade by Color
Selling Pants by Color
Color Coded Back Tags
Color-Matched Shorts and Sandals
Colorful Kangol vs Slouch Hat
Merchandising by Apparel Color
Selling the Color Spectrum
Naked Tees Fenced and Arranged by Color
Colorful Menorah Shortchanged
Orange Shoes Appear in Apparel
Giorgio Armani Periodic Table of Ties
Periodic Table of Neckties
Color Turbans Sold by Tray
Colorful Saris Drape Fixtures
Louis Vuitton Clutch Color Array
Psychology of Color in Purchases

For all Color Array resources see…
Color Arrays in Retail Pinterest Board” for a visual summary.
Color Array Index Page” for all resources and links.

For Multilingual Retail by Title see…
Cheer® Urges Stay Colorful™
Screw You Tool Try-Me
Buckle Your Baby In, and Out
Multilingual Christmas Bell Jars
Wire Rack Does Wire Display
Details on Retail in Russian
FixturesCloseUp Now in Russian
Thumbnail Nail Brochure
Shelf-Edge Calculator Try-Me
Target® Clothes Hanger Recycle
How to Recycle CFL In-Store
Purell® Branded Wipes Station
Chalkboard Lampshade Back-to-School
Estèe Lauder Pamphlet Array
Kobalt® Tool Color-Coded Try-Me
English and Spanish Typeface Advice
iPhone Apothecary
Drop-Shadow Fire Extinguisher
Selling to Smart Dogs
Hyper Coil™ Self-Merchandising
Sephora® One-Minute-Wonder
Multi-Lingual Multi-Gender Halloween Fragrance
Nicki Minaj Scratch ‘N Sniff
Caution Tape in Spanish Only
Bi-Lingual Store Guide
Building Wayfinding in Arabic
6 Currency Pricing for Profit
Retail ‘Pet Peeve’ in Spanish
Costco Cares What You Think
6 Language Customer Contact Form

For all Multilingual Retail resources see…
Multilingual Retail Pinterest Board“ visual summary
Multilingual Retail Index Page” for all resources

Multilingual Retail FixturesCloseUp Pinteerest Board

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