I wish it were my creative genius behind this Sleep’s in-store campaign, but sadly not. What better way to sell the benefits of bedtime comfort than these Zen-like portrayals. They target the correct demographic (or is it gender-graphic). And they don’t slam the customer as a lazy slouch; rather an active, life-affirming being. If my mattress purchase puts me in the company of these humans, even if only in my imagination, then a mattress buy is in my future. CLICK the thumbnail for alternate Zen, and gallery for zooms to the Sleep’s brand and positioning statement.
Compare and contrast directly…
“Sleepy’s® Zen Branding”
“Expressive Moods of Tile Display“# # #
For Bed Merchandising by Title see…
“Sleepy’s® Zen Branding”
“Sleepy’s® Flip-Front Footer”
“Stearns and Foster® Branded Dorm”
“Sterns & Foster Branded Pillow Napkin”
“Pillows Provide Soft Sell”
“Bed and Bath Handmaidens”
“Dream of Down at JC Penny“For Dog Beg Merchandising by Title browse…
“Dog Bed Merchandising in Red”
“2010 Creative Cross Sell Award“
“Super-Duty Endless Basket“For all Bed Merchandising resources see…
“Bed Merchandising Pinterest Board”
“Bed Merchandising Index Page”# # #
For one-word sales themes see…
“Dream of Down at JC Penny”
“Lucky® Brand vs Lucky Brand®”
“Saks® Made-Ya-Look Eyewear“
“Subliminal or Supraliminal Retail Messaging”
“Powerful One-Word Selling Proposition“
For Sales Psychology and Empowerment by Title…
“Sleepy’s® Zen Branding”
“Screw You Tool Try-Me”
“Express® Working It with Words”
“Subtleties of Dornbracht® Branding”
“Double Branded BOGO for Cliff Bar®”
“Selling Plush By The Inch”
“Cheap Label, Cheap Wine”
“Don’t Go Far … Shop Local”
“Why Analog Moleskine?”
“Macy’s Customer Favorite QR Code”
“Clarisonic® Value Pack Up-Sell”
“Hess® Early Age Brand-Building”
“Life-Size Scion® as Museum Prop”
“Diamond Plate For Manly Gift Cards”
“Cat Cleaning Chic”
“Shopping Defines Existence”
“Better Retail Through Chemistry”
“In-Store Jewelry Primitive”
“JCP Luggage Arrivals and Departures”
“Latest Greatest Try-Before-You-Buy”
“Pulitzer Prize Winning Staging”
“Whirlpool® Cross-Sells with Jenga®“
“Smooooooth Sell by Electrolux®”
“Love Your Look Mirror Psychology”
“Conduit Bender Decoy Pricing“
“DeWalt Three-Tier Price Strategy”
“Express® Urges Own the Moment”
“Hearty Thank You Decks the Halls”
“Hinged Best Seller Notice”
“Drop-in New Arrivals Sign”
“Polo® Winner’s Cup Psychology”
“Jonathan Adler® Happiness is Chic”
“Jonathan Adler® Crazy Xmas Love”
“French Bull® Live Vivid Avoids Dazzle-Disaster”
“Coffee Delivery by Bicycle”
“Steel Cable is Try-Me Tether”
“Literature Central Goes Digital”
“Service is the Sell at Kay Jewelers”
“Wet ‘N Dry Rake Sale”
“Brown Paper Sales Psychology”
“Bubble Bath in Center Store”
“Ace Bandage Sells a Lifestyle”
“Designer Attribution in Retail”
“Guy-Girl Sales Segregated”
“Pet Boutique Shopping Bag”
“Bicycle Sells a Lifestyle”
“Caviar Fishmonger for the Upscale”
“Friends Don’t Let Friends Shop Chain Stores“
“Shop Shipping Crates Locally”
“Wayfaring on a Shopping Bag“
“Jewelry Sale for Baseballers”
“Walk In, Strut Out”
“Like-Father, Like-Son Fixtures“
“Life is Short, Buy the Shoes”
“6 Language Customer Contact Form”
“Nautica Brands by Boat”
“Label Sells Calorie Count Not Price”
“Kiddie-Scale Mirror“
“I Want it All in Neon”
“Feng Shui for Retailers”
“Carabiner Motivates Rope Sale”
“Karen Millen Logo’d Hangers”
“‘I Shop Therefore I Am’ Snowclone”
“Return Policy Empowers Sales”
“Diamonds: Go Big or Go Home”
“Imaginative and Empowering Jewelry Signage”
“Tiffany at Your Christmas Doorstep“
“Death-to-False-Pizza Store Sign”
“Keyless Cashwrap Tester”
“Hot List is Dyslexic Triptych“
“One Sold Every 5 Seconds“
“Merchandising Smoke and Mirrors”
“100% Satisfaction by 3:00 pm”
“Must-Have T-Shirt Designs”
“Live in The Moment Motto”
“Retailing a Golden State of Mind”
“Brand Celebrates Itself Literally”
“Hugs and Kisses Henri Bendel”
“Love Henri Bendel Dress Form”
“Bulgari Priced in Gold”
“Entrance Portal Perspectives”
“Mirror‘s Vision of Christmas in Jewelry”
“Puzzle Piece Recycling Bin”
“This-Just-In Faceout Tag“
“Shopper Decision-making Aids“
“VIP Still Shopping Tag“
“Rx for Couch Potat0 P•O•P”
“Thick Quilt as Sales Psychology”
“Pillows Provide Truly Soft Sell”
“Fresh Farm Produce Chalkboard”
“Gleaming Vault Lock as Display”
“Gucci Scarf Now Only $250“
“Girls Shoes Square-Branded by JCP”
“Endcap Square is JCP Branding”
“Great Gifts Branded Tag“For Sales Psychology and Empowerment resources see…
“Psychology and Sales Empowerment in Retail“ Pinterest.
“Sales Psychology Index Page” for all resources and links
For Red Fixtures resources see…
“Red Fixtures Pinterest Board“ for a visual summary.
“Red Fixtures Index Page” for all resources and links
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