If craft and microbrewery beers are booming, why not Craft Beer Glassware? Lenox® rides that wave with its Craft Beer Collection vertical point-of-purchase promotion. The “American by Design” positioning statement works well with American Craft Beer drinkers, though I am not sure I would have named the line Tuscany. Click though the gallery for various zooms. I love the Lenox Craft marketing concept, but see that all nearby glasses were wine and cocktail. Cross sell or in-store display misstep? Which?
For Contrast with Shot Glass merchandising at…
“Retailing Vodka by the Shot”
“Mug Shot Merchandising”
“Shot Glass in Margaritaville”
“Shot Glass Rack for Pegboard“
“Basic Black Shot Glass Rack”# # #
For Cup, Glass and Stemware Fixtures by Title see…
“Lenox® Branded Craft Beer”
“Mugging Slatwire”
“Slot Tower as Permanent Fixture”
“Essential Glassware Shelf Tag”
“Essential Glassware Shelf Edge Facing”
“Champagne Tower Cheat In-Store”
“Riedel® Brand Glass Defined”
“Early Toast to Christmas Crystal”
“Cuppa Doodles Declined Display”
“IKEA® Ceiling-Hung Glassware”
“Grip-Clip Label Strip for Glassware”
“In-Store Guide to Glassware”
“Ceiling Carousel for Cups”
“Glass Mugs Hanging on Hooks“
“Wine Glasses Vend from Hooks”
“Swarovski Price Prisms Backlit“
“Stemware Real Estate Defined.”
“Clear Label Strip for Crystal”
“China on an S-Hook“For all Cup, Glass and Stemware Fixtures resources see…
“Cup, Glass and Stemware Pinterest Board“ visual summary
“Cup, Glass and Stemware Index Page” for all resources
Compare Vertical Signs and such at…
“Lenox® Branded Craft Beer”
“Vertical Denim Menu Tethered”
“Pinstripe Look is Multi-Branded”
“Joie® Brands Architectural Column”
“Alfani® Fitted Shirt Tower”
“Lacoste® Crock Takes a Stand“
“Ceiling-Suspended Cords & Corduroy“
“Vertical Identifier with Eyebrow“
“What’s New in Retail Said With Gusto“
“Brand Downward Directional to Jeans“
“IKEA® New Tags Stitched in Place“For all Vertical Sign resources see…
“Vertical Signs Pinterest Board”
“Vertical Signs Index Page”
For All Wine and Spirits Merchandising by Title…
“Lenox® Branded Craft Beer”
“High-Heel Wine Bottle Caddy”
“Valentine Day Champagne on Prop Ice”
“Margarita Salt Merchandising”
“Alcohol Only This Line”
“Mad Elf Ale Christmas Die-Cut”
“Jumbo Pouch Merchandising”
“Attack of the Angry Orchard Mascot”
“Grapes Prop New Year Wine Attache”
“99 Bottles of Beer Point-of-Purchase”
“Cheap Label, Cheap Wine”
“One-Glass® Wine Pouch Sales”
“Retailing Vodka by the Shot”
“Head Shop, Hookah or Still?”
“Liquor and Fireworks On Sale”
“Selling Wine Numerically”
“Booze-Food-Fun vs Real Life”
“Heineken® StarWars Droid”
“Wegman’s unday Beer Hours”
“Well-Imagined Wine Wall”
“Wegman’s® Craft Your Craft Beer”
“Paradox of Retail Choice“
“How to Drink Scotch®”
“Pegleg Black Dog as Floor Graphic”
“Super Hero Promotes Super Drink”
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”For all Wine and Spirits resources…
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
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