This Campbell’s Pouched Soup-To-Go shows there must be solid momentum in the move to Pouch merchandising if a traditionalist brand like Campbell’s® offers soft-sided soup at the Shelf Edge. And I praise Campbell’s for the edgy marketing, obviously looking to entertain a new demographic. Me? I’m long-in-the-tooth and trust Campbell’s in its traditional red brand livery. But with risk comes reward and here Campbell’s pushes its envelop. Though these are Gussetted pouches, consider the marketing difference of offering in capped Pouches and a Pouch Hook Hang from above. Shelf presentation is freestanding as well as cardboard tray and light-weight self-adhesive plastic divider. See the Campbell’s Pouched Soup-To-Go thumbnail for a shelf-wide view.
Compare directly…
” Campbell’s Soup-To-Go Pouch ”
“Salad Bar To-Go”
“Giftables to Go”
“Store Self-Dispenses T-Shirts”
Follow soup merchandising and outfitting at…
” Tequila Soup-Of-The-Day Chalkboard Sign ”
” Twine-Tied Farm Store Soup Mix Merchandising ”
“Alligator Clip Prime Ingredient in Lentil Soup Specials”
” Grab-And-Go Soup Bar Outfitting Countertop ”
” Campbell’s Soup-To-Go Pouch “
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For Pouch Merchandising posts by Title see..
” Campbell’s® Soup-To-Go Pouch ”
“Sprouts® Brand Sprouts Pouches”
“Pouch Hook for Pegboard Basics”
“One-Glass® Wine Pouch Sales”
“Bias-Cut Pouch Merchandising”
“Shelf-Edge Pouch Slouch in Retail”
“Jumbo Pouch Merchandising”
Angle the Package to Level the Name
“Pouch Hook Cambrian Explosion”
“Point-of-Consumption Coffee Rack”
” Campbell’s® Soup-To-Go Pouch ”
“Mott’s® and DelMonte® Pouch Cutout”
“Pouch Merchandising as Store-In-Store”
“GoGo Squeez™ Pouches Boxed”
“Pouch Merchandising by Hook”
“Pouch Merchandising Shelf-Edge Challenge“
For alternate threads of Pouches and Fixtures see…
” Kool-Aid® Pitches Bottled Water ”
“Bottles in Strip Merchandiser”
“Pick Card Pouch for Pallet Rack”
“College Bookstore Pick Card Concepts“
“Tea Bag Pouch as Back Tag”
“Snap Fastener Mounts Sign Pouch“
” Campbell’s® Soup-To-Go Pouch ”
“Magnetic Pallet Rack Talker”
“Small Signs Create Master Signs”
“Magnetic Vinyl Pouch Top-Mounts”
For all Pouch Merchandising resources see…
” Pouch Merchandising Pinterest Board ”
“Pouch Merchandising Index Page”
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