Keurig Brand Hero-to-Zero - Courtesy of MakeUseOf.com

Keurig Brand Hero-to-Zero – Image Courtesy of MakeUseOf.com

Keurig Brand Hero-to-Zero - keurig-caution Image Courtesy of MakeUseOf.com

Keurig Brand Hero-to-Zero – Courtesy of MakeUseOf.com

Okay, so I admit that the Kerig Caution image captured my attention … then my own feelings that Keurig made a huge merchandising mistake as monumental as New-Coke-vs-Coke-Classic. Please path to the MakeUseOf  Keurig Brand Hero-to-Zero story “The Great K-Cup Backlash.” Then DON’T use a design and roll-out strategy that makes your product psychologically look like this on the shelf or in your point-of-purchase promotions.

For Keurig and more see…

Keurig Brand Hero-to-Zero
Keurig K-Cup Sign-Sleeve Belly Band
Digital Shelf-Edge Promo Signs

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Also

For Coffee Merchandising posts see...

Nespresso® Branded Shelf Overlay
Back-to-School Break Essentials
Aerosmith Branded Organic Coffee Rocks
Coffee Delivery by Bicycle
Pie a la Mode Cross Sell
No-Frills Coffee Merchandising

For the Keurig subset see…

Keurig Brand Hero-to-Zero
Keurig K-Cup Sign-Sleeve Belly Band
Digital Shelf-Edge Promo Signs

For all Coffee Merchandising resources see…

Coffee Merchandising Pinterest Board
Coffee Index Page

For all in-store Coffee Amenities…

In-Store Coffee Hospitality
Pouch Hook Cambrian Explosion
Fantini® Nespresso® Flavor Colors
Point-of-Consumption Coffee Rack
Nespresso® Courtesy Color Array
Teapot Coffee Grinder Man
Dior Coffee Table Book

For all Coffee Amenity In-Store resources see…

Coffee Amenity In-Store Pinterest Board
Coffee Index Page

For all Coffee Cup Holders In-Store see…

Shopping Cart Cup Amenity
Cart Cup Holder Cuts Caffeine
Cup Holder or Quiver for Grid?
Second Generation Cart and Cup Holder

For all Coffee Cup Holder resources see…

Coffee Cup Holder Pinterest Board” (Pending)
Coffee Index Page

For Starbucks merchandising and fixtures by Title see…

Starbucks® In-Store Do-It-Yourself
Starrbucks® Banana Tray with Ceramic Label Holder
Starbucks® as Follower of Fashion

For all Coffee Merchandising resources see…

Coffee Merchandising Pinterest Board
Coffee Index Page

For all Construction Resources see…

Amenities: Construction Signage Pinterest Board“ summary.
Under-Construction Index Page” of all resources and links.

Under Construction Retail Amenities Pinterest Board

For Sales Psychology and Empowerment resources see…

Psychology and Sales Empowerment in Retail
Sales Psychology Index Page

Psychology and Sales Empowerment in Retail Pinterest Board on Fixtures Close Up

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