With a bit of smart craftsmanship this Joie® architectural column branding could be done during construction or as a retrofit. But the one thing absolutely necessary is the 90º dangle on which to mount the broken-back letters. I am sure they ship KD to save space, with halves assembling on adjacent column faces. A cool, tactile, dimensional look for the brand. And the column looks better too. CLICK the thumbnail for alternate angle.
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