Don’t sell “Tableware” … sell the dining experience … which in a civilized environment includes food, wine, decor, fixtures, and fittings. A department title of “Tableware” might be great in mass merchandising. But for the good life, “Dine” is a more upscale sizzle to the sell. CLICK the thumbnail for an alternate view. A lit sign with moody departmental lighting also sets a more posh feel. Then compare with other JCPenny outfitting below.
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For JC Penny Fixtures by Title see…
“JCPenny® Dine is The In-Store Sizzle“
“JCPenny Showrooming Extreme“
“Slatwire Multi-Hook at JCPenny®“
“Bed and Bath Handmaidens“
“JC Penny® Bath Towel Urn”
“JC Penny® Pots ‘N Pans Urn”
“JC Penny® Runner Wireform Urn“
“JC Penny® Luggage Flight Line“
“JCPenny® Muffin Pan Mannequin“
“Ship Lamps vs Tiki Torches”
“Fitting Room By Any Other Name“
“JC Penny Luxury Pillow To-Go“
“Dream of Down at JC Penny”
“JCP Luggage Arrivals and Departures”
“JCPenny® Brings on Spring”
“Joe Fresh® Hang Tags“
“Joe Fresh® Challenges Tory Burch®“
“Martha Stewart Color and B&W?“
“Laddered Pillows“
“Alice + Olivia® Bicycle Wheel Backdrop“
“Cook as Lifestyle Sophisticate”
“Upscale Potato Prop In-Store”
“Mustached Mannequin“
“Jonathan Adler® Happy is Chic”
“Jonathan Adler® Crazy Xmas Love”
“Flying the By & By Girl Brand“
“Michael Graves™ Brands a Bird”
“Pop-up MoMA Design Store“
“JCPenny® Fill Your Tub With Towels“
“Bubble Bath in Center Store”
“China on an S-Hook”
“Ceiling Carousel for Cups”
“Girls Shoes Square-Branded by JCP“
“Endcap Square is JCP Branding“
“Coming Spring 2013 to JCP”For JC Penny Fixtures resources see…
“JCPenny Fixtures Pinterest Board“ visual summary
“JCPenny Fixtures Index Page” for all resources
For Plate and Dishware Fixtures by Title see…
“JCPenny® Dine is In-Store Sizzle”
“Dishware Stacker Inspiration”
“Daring Rack Merchandising”
“Triple Play Plate Holder”
“Serpentine Shelf-Edge Plate Holder”
“Plate Displayer Becomes Pot Holder”
“Cutlery Coat of Arms”
“Formal Table Setting at IKEA”
“Owl Self-Merchandising”
“Dish Ledge Cross Sell”
“Horizontal Pegboard Concept”
“Tools as Holiday Tableware“
“Shelf Managed Dishes”
“Vertical Place Setting Display.”
“China on an S-Hook”
“Backbar Dish Displayer.”
“Wireform Cookware Displayer“
“Plate Cascade in Wood“
“Plate Cascade in Metal“For all Plate and Dishware Fixtures resources see…
“Plate and Dishware Fixtures Pinterest Board“ visual summary
“Plate and Dishware Fixtures Index Page” for all resources
For Departmental Branding subset see…
“JCPenny® Dine is The In-Store Sizzle”
“Hand Dryers Sponsored by Aqua”
“Sperry Top Sider® Brand Sets Sail”
“Lacoste® Crock Takes a Stand”
“Abercrombie & Fitch De-Branded”
“Lacoste® Department Branding”
“Levis® in Neon”
“Macy’s Employment Branded In-Store”
“Michael Kors R.I.P.”
“Under Armour® Shoots Hoops at Macy’s”
“Quoizel® Double Branding in Depth”
“Brand Downward Directional to Jeans”
“Alice + Olivia® Branded Birdcages”
“Stella McCartney® Pagoda Pedestal”
“KitchenAid® Plug-In J-Hooks”
“Cuisinart® Fruit-Juice-It“
“Tommy Hilfiger® at Home”
“Insects as In-Store Icons”
“Fabric Banner for Epic Threads”
“Fantini® Boffi Floor Faucet“
“Ralph Lauren® Now Brands Paint”
“Belgique® Chef as Brand Icon”
“Alexander McQueen® Logo Shorthand”
“Macy’s Mannequins On a Ledge”
“Store as Fashion Design Canvas”
“Brunello Cucinelli Fabric Roots”
“Polo Ralph Lauren In-Store Saddle”
“Sperry Top-Sider® Knot Ties”
“Stearns and Foster® Branded Dorm”
“Cusp® Music for the Eye”
“Liz Claiborne Store-Within-Store”
“Ralph Lauren® Denim and Supply”
“Dream of Down at JC Penny”
“Martha Stewart Color and B&W”
“LuLu Guiness® Brand Gone Askew”
“Robert Graham® Signature Fixturing”
“Happiness is Chic”
“Michael Graves Brands a Bird”
“Joe Fresh® Challenges Tory Burch®”
“Lucky® vs Lucky Brand®“For Store Entry Branding resources see…
“Store Entrance Branding Pinterest Board” for visuals only.
“Store Entrance Branding Index Page” for all resources and links
Follow Silhouetted concepts at…
“Silhouetted Strategies Pinterest Board “
“Silhouetted Index Page”
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