These shopping bags are emblazoned “Love” thereby instituting a very long range banding strategy of the sponsor retailer David’s Bridal®. If love prospers, David’s will too. And in a narrow niche market if a commitment to love is in your thoughts, David’s probably already has top-of-mind presence. This strategy is somewhat akin to Apple® providing computers to schools in the anticipation the students will blossom be brand advocates. Do see that this bag’s branding is not all a “wish and a prayer.” David’s Bridal logo and website are listed for direct impact and access. CLICK the thumbnail for closeup.
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For a Branded Bag thread see...
“Love as Long Term Brand Strategy”
“Museum Case Bulk Bin”
“Weis® Sustainable Trick-Or-Treat”
“Sephora® Metallic Mesh Carry-All”
“Littlest of Bloomingdale® Brown Bags”
“Sushi Bags Branded”
“Karen Millen® Ribboned Bag”
“Wolford® Gift Bag of Gold”
“Jewelry Tote for Jewelry-To-Go”
“Ordning & Reda® Bag Fetish”
“Moxam Branded Cloth Bag”
“Pet Boutique Shopping Bag”
“Wayfaring on a Shopping Bag“
“VM and Display for Anglophiles”
“Little Pink Bag vs Little Brown Bag Branding”
“Bloomingdale’s® Brown Bag in Vinyl”
“Little Brown Bag Lives On As Card”
“Twin S-Hooks as Bag Dispenser”
“Twin-Arm Book Catcher Fixture“For all Bag Dispenser resources…
“Bag Dispensers Pinterest Board“ for a visual summary.
“Bag Dispensers Index Page” for all resources and links
For Bag Dispenser posts by Title…
“Enclosed Bag Dispenser“
“Free-Floating Floral Bag J-Hook“
“IKEA Bag Cart for Shopping”
“Borrow a Big Yellow Bag at IKEA”
“IKEA® Caster Mobile Bag Return“
“Shop•A•Round is Aptly Named“
“Flat-Stock Moleskine® J-Hook Rack“
“Magnetic Cooler Bag Cross-Sell”
“Twin S-Hooks as Bag Dispenser“
“Twin-Arm Book Catcher Fixture“
“Christmas as Target Date“
“Victorian Bag Dispenser In-Store“
“Recycled Bag Dispenser T-Stand”
“Ordning & Reda® Bag Fetish“
“3M Command Strip for Point-of-Purchase“
“Vertical Bag Holder Doubles Sale”
“Take Two of Everything“
“Horizontal Bag Holder Doubles Sale”
“Don’t Bag the Baby Cart Warning”
“Dispenser Offers Wire Ties With a Flourish”
“Bag Dispenser Also Cross Sells”
“Double-Barreled Bag Dispenser”
“V for Shopping Bags by Victoria”
“C-Clamped Shelf Edge J-Hook“For Bag merchandising see…
“Bar Hook Faces Left-Right-Center”
“Straight-Entry Bag Hooks on Blue“
Follow “love” at…
“Love as Long Term Brand Strategy”
“Anniversary Love”
“Forever In Love Cross Sell”
“Love Is In The Air”
“Swarovski® Teddy Bear Monoliths”
“Flamingo Love Closeout”
“L-V-E Spells Love”
“Store Seating Selfie Spells Romance”
“Secret Reward Heart Metronome”
“Sign Says Cheeky”
“Diamonds: Go Big or Go Home”
“Love Your Look Mirror Psychology
“Jonathan Adler® Crazy Xmas Love”
“Peace, Love, ‘Butta In-Store”
“Love Henri Bendel Dress Form”For Valentine’s Day merchandising resources see…
“Valentine’s Day Pinterest Board”
“Valentine’s Day Index Page”
For Valentines Day posts see…
“Valentine’s Day Floor Graphic Hearts”
“Spa Cashwrap Branding by Sakari®”
“Valentines Day Hook Up”
“Valentine’s Day Drive By Shooting”
“Bulgari® New School Valentine”
“Valentine Day Champagne on Prop Ice”
“Kiss, Kiss, Kiss Valentine’s Floor Graphic”
“Dylan Lauren® Skips Valentine’s Day”
“Flight of Valentine Bell Jars”
“Wolford® Valentine’s Day Leg-Up”
“Heart-Shaped Police Cordon”
“Valenine’s Day Twinkle Heart Video”
“Follow Your Heart Floor Graphic”
“Office Love Affair Valentine’s Day”
“Valentine’s Day Lamps for Lovers”# # #