Retail Modular Sign Strategy

If you have lots to say, or many different thoughts, you might consider this “build-you-own” Retail Modular Sign Strategy approach to communication. The percentage savings is the main sell, largest, in red, and most likely to vary by department and sign. An “All Full-Price Items” qualifier drops in below the discount, and qualifies the sell as opposed a “40%…

FixturesCloseUp January’s Best

Retailers, unlike many species, work harder rather than hibernate for Winter (read “always busy for the Christmas Season”). But by January retail is ready for new directions, new promotions, and new fixturing after the Holiday falloff in sales. Case-in-point the 2015 annual upswing in FixturesCloseUp visits, page views and outfitting research reaching 36,554 January Page Views 12,022 Visitors.…

Phillips Toothbrush Tethers For Anti-Theft

This began as a report on the Phillips Toothbrush Tethers until I noticed that the Point-of-Purchase signage promoted Oral-B®, Phillips®, Sonicare® and Waterpick® in one breath. All unit bases were stamped Phillips®. Has Phillips cornered the market on automated oral hygiene? Interestingly the toothbrushes did not operate … which I would have thought the purpose of such…