It takes creativity to sell a commodity like salt in a branded, communicative manner. Putting Margarita Salt in a Sombrero-shaped package instantly sets your product and its use apart on the shelf edge. And you might even be able to re-cycle the top as a Juice Squeezer for Lemons, Limes and Oranges! CLICK the thumbnail to compare with a competitor’s packaging, branding, and shelf-edge presentation that in some ways is a bit more upscale but less communicative from a distance. Which would you buy? Would you pay more for one than the other?
Followup on Margaritas at…
“Margarita Salt Merchandising”
“Shot Glass in Margaritaville”# # #
For All Wine and Spirits Merchandising by Title…
“Margarita Salt Merchandising”
“Alcohol Only This Line”
“Mad Elf Ale Christmas Die-Cut”
“Jumbo Pouch Merchandising”
“Attack of the Angry Orchard Mascot”
“Grapes Prop New Year Wine Attache”
“99 Bottles of Beer Point-of-Purchase”
“Cheap Label, Cheap Wine”
“One-Glass® Wine Pouch Sales”
“Retailing Vodka by the Shot”
“Head Shop, Hookah or Still?”
“Liquor and Fireworks On Sale”
“Selling Wine Numerically”
“Booze-Food-Fun vs Real Life”
“Heineken® StarWars Droid”
“Wegman’s unday Beer Hours”
“Well-Imagined Wine Wall”
“Wegman’s® Craft Your Craft Beer”
“Paradox of Retail Choice“
“How to Drink Scotch®”
“Pegleg Black Dog as Floor Graphic”
“Super Hero Promotes Super Drink”
“Wine Bottle Rack Linearity”
“Wine Bottle Rack Triangularity“
“Wine Bottle Rack Circularity”
“Recycling Wine Barrels into Retail“
“Jack Daniel’s Barrels as Decor“
“Parachute Jump Breathalyzer Test“
“Cold Drink Coaster QR Code Strategy“
“Grab a Beer Now at Brooks Brothers“
“First-Beer-Free Roadside Promo“
“Cooler Door Lime Cross Sell”
“Wine Bottles as Shop Doorman“
“Whale of a Wine Sale in Chalk“
“Point-of-Purchase Design By Van de Graaf”
“Heineken Bottle for T-Shirts”For all Wine and Spirits resources…
“Wine and Spirits Pinterest Board“ for a visual summary.
“Wine and Spirits Index Page” for all resources and links
Compare self-merchandising packaging…
“Margarita Salt Merchandising”
“3M® Personal Size Sanding”
“Branded Necktie in Grocery”
“Self-Merchandising Firewood”
“Clay Pot & Twine Merchandising”
“R2D2 Droid Inflatable”
“NARS® Cosmetics Pyramid Pack”
“NARS® Cosmetics Mirrored and Laced”
“Merchandising Robot Fish as Pets”
“Steelers® Keep-it-Kolder PowerWing”
“Re-Branding Cotton Candy”
“Ferrero Rocher® Xmas Traditions”
“Retail Fixture Yin and Yang”
“Bulgari® Brand Understated”
“Branded Skulls and Roses Tester”
“Truncated Cubes Self Merchandise”
“Cloisonné Nail Branding at Sephora®“
“Couture™ Toilet Plunger Self-Sell”
“Union Jacking Cosmetics“
“Personalizing Package Shapes”
“Owl Self-Merchandising“For a subset of Clamp self merchandising see…
“Spring Clamps Take Flight”
“Grips-on-Strips Cross-Sell”
“Prickly Clamp Point-of-Purchase“For Self Merchandising resources see…
“Self-Merchandising Pinterest Board“ for a visual summary
“Self Merchandising Index Page” for all research links
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