Bentley® Branding One-upmanship

Not only has this Bentley® taken a Mall Concourse location previously occupied by a Rolls Royce®, the winged “B” hood ornament does battle with Roll’s “Spirit of Ecstasy” for market top-of-mind recognition. Both brands reached sales peaks for 2014 so I guess there is enough of a market to share among only limited numbers of Bentleys and…

Sperry Top Sider® As A Sandal

Bright blue bungee cords lash Sperry Top Sider Sandels to shutters, reminiscent (one assumes) of New England seaside cottages and yacht clubs. The Shutters as presentation surface have been used by Sperry in the past to good effect. Why fix something that’s not broke? The shutter theme may become recognizable for the brand. CLICK the thumbnail…

Snow Disk Slung Side-Saddle

All work and no play makes Jack a dull boy. So Snow Disks and Sleds are cross-merchandised directly with Snow Scoops and Snow Shovels. If you don’t care for one, maybe then the other, or best choice of all, one of each. Snow Disks are slung side-saddle in a fixtures much akin to a Literature…

Eye Bolt as Thumbscrew Mount

Aisle Marker Mount secured by an eyebolt masquerading as thumbscrew. Its advantage is no-tools installation, and a way to insert a rod as a lever to tighten savagely. It would be most effective if the design included tangs on the top plate that fit into shelf edge perforations increasing stability and locking the bracket to…