WHO.AU Store Entry Branding

A perfect play on words, sounds, and meanings … “Who.AU?” … “Who are you?” … “Who Australia?” The bear at the store entry was difficult to tie into the theme, but I admire the store name. Might this be where you get outfitted for a night at “Outback Steakhouse®?.” Would I be assured of finding the…

A•R•E Reports Store Design ROI

Though FixturesCloseUp focuses on the small “bricks-and-mortar” elements of Store Design, this month’s A•R•E Retail Environments Magazine hosts an on-target article by Gail Deibler Finke on Store Design Return on Investment. A must-read even by a nuts-and-bolts fixture guy like me. I heartily recommend it. Enlarge the infographic above with a CLICK. Then link out to…

Extended-Top Label Colors

Extended Top Label Strip can be used to provide extra area for label strip, additional extrusion extension for color coding, or as a profile that can be hole punched and hung from wire shelf or basket. If category definition is your need, here are examples of stock colors from one reputable manufacturer. Yes this profile…