I have seen Necktie sales in convenience and drug, here sophiticatedly-boxed dha1® branded ties leads the charge into the newest neckwear sales frontier: Grocery. The ties looked good and the packaging upscale. Plus you can’t beat the price. Just where should you place in a supermarket for appropriate notice? These were close to express checkouts adjacent to a strategic grab-and-go display of milk, bread, and other last minute staples not worth a trek to the store interior. That might work! I think a necktie in grocery is most definitely a grab-and-go kind of item. It certainly doesn’t fit in the “Seasonals” aisle unless for New Years Eve. Kudo’s to dha1® on a cool logo and nice package idea even if an unexpected approach to necktie marketing. Hanging an unboxed tie would drive the offer home. Seen at Wegman’s®.
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For Necktie merchandising extremes by title…
“Branded Necktie in Grocery“
“Necktie Reverse Saddle Mount“
“Shoppers Grabbed by the Necktie“
“T-Stand for Ties“
“Men’s Ties Twisted”
“Natural Wood Necktie Tray”
“Weaving Wireforms and Neckties“
“J. Garcia® Necktie Knots Askew”
“Stepping-Up to Back-to-School”
“Necktie Ruff Doubles Tie Sales“
“Short Story in a Necktie Niche“
“Ferragamo Plug-in Necktie Bar”
“Necktie Bandolier on Dress Forms”
“Neckties Neck-Down Naturally”
“Robert Graham® Perforated Tie Tray”
“Periodic Table of Neckties in Color”
“Giorgio Armani Periodic Table of Ties‘
“DKNY Bow Tie Carousel“
“God’s Eye View of Neckties”
“PowerWing Sells Ties and Belts.”For mainstream fixtures for Neckties by title…
“Wrought Iron for Retail”
“Rack as Necktie Trellis”
“Neckties in Natural Wood Tray“
“Guarded ‘Boxer’ Hooks for Ties“
“Fixturing Neck Tie Adornments for Women”
“Hook Fight in Neckties.”
“Wire as Wicker Substitute“
“Secrets of Bow Tie Sales“For a subset of Bow Tie fixtures by titles…
“New Years Full-Dress Bow Tie in Purple”
“Bow Ties Framed”
“Bow Tie As Sartorial Flourish”
“Bow and Necktie Parity for New Year?”
“Making Bow Ties Look Good”
“Bow Tie Hang Up”
“Bow Tie Hooks Are a Hot Topic”
“DKNY Bow Tie Carousel“
“Secrets of Bow Tie Tray Sales”
“Bow Ties Make a Come-Back“
“Bow Tie Strikes a Pose“For all Necktie and Bow Tie research aids see…
“Necktie Fixtures and Merchandising in Retail“ Pinterest Board
“Neckties and Bow Ties” Index PageCompare self-merchandising packaging…
“Branded Necktie in Grocery”
“Self-Merchandising Firewood”
“Clay Pot & Twine Merchandising”
“R2D2 Droid Inflatable”
“NARS® Cosmetics Pyramid Pack”
“NARS® Cosmetics Mirrored and Laced”
“Merchandising Robot Fish as Pets”
“Steelers® Keep-it-Kolder PowerWing”
“Re-Branding Cotton Candy”
“Ferrero Rocher® Xmas Traditions”
“Retail Fixture Yin and Yang”
“Bulgari® Brand Understated”
“Branded Skulls and Roses Tester”
“Truncated Cubes Self Merchandise”
“Cloisonné Nail Branding at Sephora®“
“Couture™ Toilet Plunger Self-Sell”
“Union Jacking Cosmetics“
“Personalizing Package Shapes”
“Owl Self-Merchandising“For a subset of Clamp self merchandising see…
“Spring Clamps Take Flight”
“Grips-on-Strips Cross-Sell”
“Prickly Clamp Point-of-Purchase“For Self Merchandising resources see…
“Self-Merchandising Pinterest Board“ for a visual summary
“Self Merchandising Index Page” for all research linksFor Wegman’s Fixture resources see…
“Wegman’s Fixtures Pinterest Board“ visual summary
“Wegman’s Fixtures Index Page” for all resources# # #