Target In-Store Game Continues

The Target In-Store Game continues at a more difficult level of play… or at least I it seems so. Earlier Target Game location Floor Graphics were originally accompanied by a sign explaining the the promotion. This location presents itself more cryptically, without the sign or any explanation. The game got harder … or maybe it has…

Gucci Patrol Cap Wired For Display

Casually looking like being windblown into a Barb Wire Bush, this Gucci Patrol Cap Wired For Display exhibited subtle and understated Gucci® brand markings that were never-the-less recognizable from a distance. Entwined G’s created an overall pattern seen often in Gucci offerings. But because it is so understated, it says quality and design without getting tiring. You must look…

Bentley® Branding One-upmanship

Not only has this Bentley® taken a Mall Concourse location previously occupied by a Rolls Royce®, the winged “B” hood ornament does battle with Roll’s “Spirit of Ecstasy” for market top-of-mind recognition. Both brands reached sales peaks for 2014 so I guess there is enough of a market to share among only limited numbers of Bentleys and…

Sperry Top Sider® As A Sandal

Bright blue bungee cords lash Sperry Top Sider Sandels to shutters, reminiscent (one assumes) of New England seaside cottages and yacht clubs. The Shutters as presentation surface have been used by Sperry in the past to good effect. Why fix something that’s not broke? The shutter theme may become recognizable for the brand. CLICK the thumbnail…