I love merchandising that includes arrays and groupings of color. I think color can call across the selling floor and bring the customer closer for a true investigation of offerings. Here you know the merchandise by virtue of the store name alone … The Gourmet Tea Store. Organizing the wares by color prevents disorganization. Of course you could claim that all packages of the same flavor automatically have the same color. But I suggest this display arrangement is carried beyond just lining items up. In fact, in the long run you would come to recognize your brew by its color only. This image courtesy of the K.U.L.T. Object Shop-Window Pinterest Board. CLICK the thumbnail for short, narrow focused view. Preview some food color arrays in the gallery below.
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For all Color Array resources see…
“Color Arrays in Retail Pinterest Board” for a visual summary.
“Color Array Index Page” for all resources and links.
Categorization by C-Channel, Shelf Edge and Bullnose…
“Utensil Categorization by Food”
“Gourmet Tea Categorized by Color”
“Nominal vs True Fixture Size”
“Push-Pin Curve for Shelf Edge”
“Moleskine Mass Merchandised”
“Green Multi-Strip Brands Department”
“P.F. Change® Cooler Sign Cube”
“Recycled Leather Retail Color Array”
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding via Bullnose”
“Branding and Segmentation by Strip“
“Sally Hansen Social Media at Shelf Edge”
“Label Strip Substitutes for Cross Sell Signs“
“Dual C-Channel as Extrusion”
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Fencing Organizes Auto Adapters”
“Product Stop by Gucci“Endless Basket, Wire Fence and Wire Shelf…
“Split Ring’d Fencing Fender “
“Fencing in Basic Black”
“Grip Clip for Wire”
“Basket Bypasses Gondola Upright”
“Declined Grid in Office Supplies”
“Label Holder for Metro Wire Shelf“
For Hook-based Category Definition see…
“DuraCell® Multi-Channel Branding“
“Extended-Top Label Strip via FISH“
“Magnetic Door Hanger Creates Category”
“Category Definition by C-Clamp“
“Headphone Hook Category Definition“
“Branded Twin Label Strip for Hook“
“Top-facing Label Strip Helps Brand“
“Defining Categories on Slatwall”
“Category Definition Via Foamcore“
Category definition by sign…
“Category Definition Without Words“Academic reading…
“Why Store Branding Matters“For all Shelf Branding and Categorization aids see…
“Branding and Categorization Pinterest Board“ (Pending)
“Branding and Categorization Index Page”# # #