Philosophically I would support category definition by image only. But maybe it works better in my mind than in real life, even as demonstrated here. Maybe using icons rather than photography as Category Definition is a way to go. I like this image, but still think the aisle might be defined better by including the verbiage itself. CLICK the thumbnail to see that alternative, even if very ordinary in design and typography. What would you do. The shelf edge fencing looks good, however.
Compare and contrast…
“Insects as In-Store Navigation Icons”
“Category Definition Without Words” (This Post)# # #
For general Candy Merchandising by Title see…
“Category Definition Without Words”
“Lindt Lindor Shelf Overlay”
“Christmas Party Crackers at Pier 1”
“No-Candy Checkout Lane Passé?”
“Gondola Kickout In Bulk Candy”
“Gondola Kickout Label Holders”
“Re-Branding Cotton Candy”
“New Hershey Logo Looks Like Poo?”
“Square-End Endless Basket”
“Fencing Family Packs of Candy”
“Fencing Fancy Candy Facings”
“New Hershey Logo Looks Like Poo?”
“Bulk Pallet Sale of Fine Chocolate”
“Sweets Spill from Drawers“
“Niche Marketing Chocolates“
“Pusher Paddle Message Rant“
“Candy Sales By The Bucketful”
“Fenced Candy Merchandising”
“Endless Candy in Endless Basket”
Compare Dylan’s® posts at…
“Dylan’s® Does Easter”
“Dylan’s® Department Store Lollipops“
“Jalapeño Flavor Chocolate Candy“
Compare Lollipop posts at…
“Original Gourmet® Lollipop Fixtures”
“Linda’s Lollies®Point-of-Purchase Branding”
“Dylan Lauren Does Easter”
“Dylan’s® Department Store Lollipops“
Follow M&M’s in retail at…
“M&M’s® Mascot Sells In-Store”
“M&M’s Branded Bling on Display Hooks“
“M&M® Cooler Cross-Sell”
“Brand Cross Sell or Confusion“
For Godiva by Title see…
Godiva® Chocolate Turkey Bell Jar”
“Godiva Chocolatier Freestanding”
“Godiva Chocolate Easter Stands”
“Chocolate Label Holders for Easter”
“Godiva Chocolate Labels Face Up“
“Godiva Store Tag Line Not For You“
For a Easter Holiday related thread see…
“Dylan’s® Does Easter”
“Egg as Easter Attention-Compeller“
“Godiva Chocolate Easter Stands”
“Chocolate Label Holders for Easter”For an Intra-brand fixture comparison see…
“Mike and Ike in Pusher Tray”
“Mike and Ike on a Shelf” and
“Mike and Ike on a New Slant”For Candy as retail amenity see…
“Ferguson® Bath Mints”
“Refreshing Jacuzzi® Bath Extra“For all all Candy resources…
“Candy Pinterest Board“ for a visual summary.
“Candy Index Page” for all resources and links.
Categorization by C-Channel, Shelf Edge and Bullnose…
“Utensil Categorization by Food”
“Gourmet Tea Categorized by Color”
“Nominal vs True Fixture Size”
“Push-Pin Curve for Shelf Edge”
“Moleskine Mass Merchandised”
“Green Multi-Strip Brands Department”
“P.F. Change® Cooler Sign Cube”
“Recycled Leather Retail Color Array”
“Label Strip and Shelf Edge Sign Colors Match“
“Die-cut Shelf-Edge Branding by Butterfly”
“Branding via Bullnose”
“Branding and Segmentation by Strip“
“Sally Hansen Social Media at Shelf Edge”
“Label Strip Substitutes for Cross Sell Signs“
“Dual C-Channel as Extrusion”
“Shelf-Edge Philosophy of the Philosophy Brand“
“Color Category Branding by Aisle“
“Neiman Marcus Dollar Store Motif“
“Black-on-Black Retail Motif“
“Color-Coded Prices at Shelf Edge“
“Retail Categorization by Shelf-Edge Color“
“Tide Olympics Collector Edition Bottle”
“Buy-Big, Save-Big at Shelf Edge“
“Branding by Bullnose“
“Don’t Flip Your Lid“
“Brand Cross Sell or Confusion“
“Fashion Forward Sampler“
“Slotwall & Label Strip Both Curve“
“Fencing Organizes Auto Adapters”
“Product Stop by Gucci“Endless Basket, Wire Fence and Wire Shelf…
“Split Ring’d Fencing Fender “
“Fencing in Basic Black”
“Grip Clip for Wire”
“Basket Bypasses Gondola Upright”
“Declined Grid in Office Supplies”
“Label Holder for Metro Wire Shelf“
For Hook-based Category Definition see…
“DuraCell® Multi-Channel Branding“
“Extended-Top Label Strip via FISH“
“Magnetic Door Hanger Creates Category”
“Category Definition by C-Clamp“
“Headphone Hook Category Definition“
“Branded Twin Label Strip for Hook“
“Top-facing Label Strip Helps Brand“
“Defining Categories on Slatwall”
“Category Definition Via Foamcore“
Category definition by sign…
“Category Definition Without Words“Academic reading…
“Why Store Branding Matters“For all Shelf Branding and Categorization aids see…
“Branding and Categorization Pinterest Board“ (Pending)
“Branding and Categorization Index Page”For all Food Propped resources see…
“Food Props Pinterest Board“ for a visual summary.
“Food Props Index Page” for all resources and links.
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